Outdoor ad firm Eye Corp is using near-field communication technology in billboards for client Unilever.
The technology enables students to ‘like’ the Lipton Ice Tea Facebook page by tapping their smart phones on an Eyelite billboard.
Lipton Ice Tea is the first advertiser to use this technology across Eye’s products.
Karl Wells, strategy director at Mindshare said: “We want to be at the forefront of new technology for Lipton and are looking forward to seeing how this test goes.”
According to research from Eye Corp, campaigns which include special builds such as NFC have a lasting effect, with 25% of survey-takers still aware of the execution up to six weeks after the campaign has finished.