Lisa Ronson joins struggling beauty and skincare brand, BWX in board role

Former Coles and Tourism Australia CMO, Lisa Ronson has joined ASX-listed BWX as independent non-executive director, and chair of the company’s people and culture committee.

BWX is the majority-owner of Zoe Foster Blake’s skincare brand, GoTO, as well as other brands Sukin, Mineral Fusion, Andalou Naturals, DermaSukin, Life Basics, Uspa, and Edward Beal.

Ronson has joined the board of BWX

This comes on the same day the company announced the departure of its CEO and managing director, Rory Gration, and a tumulous year, which BWX referred to as “highly challenging and disruptive”.

The incoming CEO, Thinus Keeve is Coles’ recently departed chief sustainability, property and export officer, who Ronson told Mumbrella she is really excited to be working with again.

She called this move “the first piece in the next puzzle”, but did not reveal further details about what is to come for her.

Ronson said as a board member she would be working very closely with Keeve and the company, “particularly in a turnaround situation that we’re in”.

“They’re great brands, and that was one of the other things that attracted it to me, there are some really good Australian international brands there, that I think my expertise will be I think highly valued in terms of helping shape the strategy and the next direction of the organisation.”

BWX has seen 91% of its share price wiped off in the past 12 months, posting a $335 million loss in the 2022 financial year, with its H1 2023 results today showing an EBITDA loss of $29.7 million.

Ronson departed Coles in August after a three and half year stint.

BWX’s share price currently sits at $0.22, previously sitting at a high of $7.67 in 2017, and $5.26 as recently as 18 months ago.


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