Live blog: Friday, August 15

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

3:19pm – If you haven’t already, you really need to get across The Real Newsreaders of Sydney. Seriously, don’t mess with Lee Lin Chin.

1:32pm – Diageo’s marketing boss Adam Ballesty is bringing TV back to the marketing mix admitting it’s been “missing” from strategy docs for too long. Here’s what we can expect to see a version of on our screens in the next few months:

12.00pm – Dr Mumbo has today discovered the NT News has a dick joke correspondent. Yes, his name is David Wood. Seriously. Read the Mumbo here.

11:15am – In an opinion piece Mumbrella’s Tim Burrowes looks at what the last week in newspapers has shown us, and how management is letting down staff at Fairfax

10:20am – TV ratings are in, and in a very disjointed night for viewing Nine dominated, with NRL in Sydney and Brissie and The Block in the other capitals leading the way. We also defy you to watch this trailer for Hercules the Human Bear which was on Seven last night, and not want to watch the show.

9:48am – It has emerged overnight Al Jazeera-owned BeIN Sports is in the process of buying out Setanta Sports Australia, in a move which would bring some serious competition to the Fox Sports dominated pay-TV scene locally.

8:15am – Good morning, it’s ABCs day today, we have for you all the latest circulation figures on weekly magazines, non-weekly magazines and newspapers.

But first, here’s what’s been happening overnight internationally:

Mumbrella Asia: BBDO and Guinness: Limited spend and Singapore’s small size is why ad only ran once

“A limited marketing budget and Singapore’s small size were given as the reasons why an award-winning campaign for Guinness in Singapore only ran once in a listings magazine the week before the deadline for the Cannes Lions ad awards show.

Ad agency BBDO Singapore and client Asia Pacific Breweries were presenting their case for the ‘World’s Smoothest Launch’ campaign for Guinness in a bottle at the APPIES Awards in Singapore today, when they were asked why so little media investment went on a follow-up execution for the brand.”

AdWeek:  This Cockamamie Chinese Credit Card Ad With a Gifted Goose Might Be the Most Absurd Thing You Watch Today

“I’ve watched this ad seven times, and I’m still at a loss for words. Clocking in at 1:53, it runs a bit long by most standards, but I could watch it over and over.

This spot, from Chinese credit card company QQ Caibei and Shangai agency Leagas Delaney, is a delightfully weird day in the life of a man and his pet goose, Ah Fa. Why have a pet goose? The ad makes a pretty compelling case.”

MediaWeek – Magazine ABCs: Top 100 at a glance

In terms of physical print copies, most magazines reported losses during the period. The decision to allow digital editions of magazines to be included in the mix at the start of the year helped to avoid the double-digit blood baths of previous reports. However, even with the new combined figures, 75 of the Top 100 magazines in the UK posted falls in circulation.     

Yet, digital editions continue to gain traction. For the titles audited in the period, the number of magazine brands reporting digital editions increased to 95, representing almost half (44%) of all titles in the report. The total circulation of digital editions is up 26 per cent year-on-year.

The Guardian: Andy Coulson eligible for move from Belmarsh prison

“Andy Coulson, David Cameron’s former director of communications, looks set to be moved from high-security Belmarsh prison after finally being classified as posing no risk to society.

The decision to classify Coulson as a category D prisoner means he can now be moved from Belmarsh, the category A establishment that houses some of the most dangerous men in Britain, and is eligible for transfer to an open prison where he will not be locked up for up for between 22 and 24 hours a day.”

The New York Times: Two Journalists Among 6 Dead in Gaza Bomb-Disposal Accident

“The bombs had stopped falling on the Gaza Strip, so a crew from The Associated Press set out Wednesday morning to do a story on the people who pick them up. Two of the journalists, an Italian videographer and a local Palestinian helping him with arrangements and translation, were killed along with four members of Gaza’s unexploded-ordnance squad as they attempted to defuse what officials described as an Israeli bomb.

The blast occurred in a dirt soccer field in this northern Gaza town where the squad, part of the Hamas-run police force, has collected unexploded rockets, missiles, bombs dropped from Israeli aircraft and other potentially dangerous weapons from homes, streets, or wherever they landed. A spokesman for the Interior Ministry said the squad had retrieved more than 1,000 unexploded items since the battle between Israeli forces and Gaza’s militants began July 8, many of them since a temporary cease-fire began at 12:01 a.m. Monday.”

AdWeek: PR Giant Edelman Apologises for Calling Robin Williams’ Death an ‘Opportunity’

“Edelman is usually tapped with helping brands avoid or disentangle themselves from public backlash, but the global PR firm instead found itself in the hot seat this week.

At issue was a blog post from media relations strategy evp Lisa Kovitz, who said the suicide of comedian Robin Williams created a PR opportunity for groups advocating for better treatment of mental illness.

“As we mourn the loss of Robin Williams to depression, we must recognize it as an opportunity to engage in a national conversation,” she wrote. “His death yesterday created a carpe diem moment for mental health professionals and those people who have suffered with depression and want to make a point about the condition and the system that treats it.””



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