Live blog: Friday, August 22

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stores:

AFP letter of apology to Seven West Media4.32pm – As we mentioned Seven has received a letter of apology from the AFP Commission Tony Negus over the February raid. Full story here. 

4.14pm – Breaking News: Seven has just announced it has received an apology from the AFP over the raids in February.

The statement begins:

Seven West Media has received from the Australian Federal Police Commissioner an unreserved apology for “unnecessary reputational damage to Seven” arising from the execution of search warrants earlier this year.

Chairman of Seven West Media, Mr Kerry Stokes said: “We appreciate the extensive apology from the Australian Federal Police for the incident that occurred in February this year.

“At Seven, we understand fully that from time to time mistakes are made and this acknowledgement adds to the recognition and respect we have for the 6,000 members of the AFP who dedicate their lives to protecting Australia.

More on this soon.

3.09pm – Thomas Jewellers promote Father’s Day sales in ad from Traffic. Watch the ad below or click here. 

2.05pm – Interesting opinion piece. Daniel Young looks at what impact the battle of social messaging apps might have for the traditional social networks. Read his views here.

1.17pm – The Enero Group has posted a five per cent decrease in net revenue from $127.3m to $119.5m in its 2014 financial year results. Read the full story here. 

12.59pm – Branding agency Blue Marlin is closing its Sydney office in a move which ends the agency’s 16 year presence in Australia. Full story here. 

12:38pm – The Ad Standards Board has been split on complaints over a number of meme-style Facebook images that were used to promote coffee brand Fresh One, with activist group Collective Shout describing photos, including one that featured a “wet pussy” and a “cock”, as “sexist and porn-inspired advertising material”. Details here.

Fresh One

12:15pm – Nine has confirmed it has spoken to “numerous media businesses” over the development of its video streaming operation Stream Co as reports emerged that the network is close to forging a $100 million joint venture with Fairfax Media.

11:34am – Accounting software firm MYOB is promoting its mobile payment device PayDirect with a risqué two-and-a-half minute video showcasing the ease of how the tool can be used for any business, including the “oldest business in the world”. See the video here.

10:47am – Ten’s The Bachelor delivered an improved Thursday night ratings, with 681,000 metro viewers tuning in to watch as “intruder” bachelorettes entered the house to compete for the bachelor.

9.49am – News Corp’s The Courier Mail was named PANPA Newspaper of the Year last night. Full story and list of winners here.

9:15am – Cummins & Partners’ Sean Cummins has responded to BCM’s challenge to complete the Ice Bucket Challenge, in turn nominating Clemenger’s Rob Morgan, his partner Adam Ferrier and Andrew McEvoy from Fairfax. He donated $1000 from his agency to motor neurone research. Check out the video to see Cummins getting doused in icy water in the middle of Times Square.

9.04am – Staff at Fairfax will hold a stop work at 11am today ahead of further strike action next week. Full story here.

8:22am – Happy Friday! Here’s what’s been happening overnight internationally:

AdWeek:  ‘Got Milk?’ Isn’t Dead. In Fact, It Just Made Two Curious New Ads

“There was major media hubbub earlier this year about the death of the “Got milk?” campaign. But while it’s no longer being used nationally by the Milk Processor Education Program (MilkPEP), it’s still very much alive in California, where it originated with the California Milk Processor Board.

And now, Goodby, Silverstein & Partners, which created the legendary tagline back in 1993, is launching new “Got milk?” work in an unusual partnership with Grupo Gallegos, which created the “Toma leche” campaign—and acknowledging that milk sales have been in decline for years.”

The Guardian: Jeremy Clarkson is warned ‘no one is bigger than the BBC’ by TV chief

“Top Gear’s Jeremy Clarkson has been warned that “no one person is bigger than the BBC” but continues to disagree that some of his on-screen behaviour has been unacceptable, the BBC’s TV chief has said.

BBC director of television Danny Cohen, speaking at the Guardian Edinburgh International Television Festival on Thursday, admitted that he remains at odds with Clarkson over his behaviour.”

AdWeek:  You’ll Be Hot and Cold on W+K’s New Honda Work, and That’s a Good Thing

“This Honda Civic campaign by Wieden + Kennedy London is cool. And pretty warm, too.

The centerpiece is an engaging 30-second film that shows the freezing and thawing of a Civic on a stylized desert set. This dramatically illustrates that the automaker tests its vehicles at temperatures ranging from -22°F to +176°F. (This is helpful in case you’re planning a road trip from the North Pole to Hell.)

The tagline for the pan-European campaign is: “Reliability in the extreme.””

Mashable: Red Bull, Jaguar Among the First Advertisers on SoundCloud

“Red Bull and Jaguar will be among the first five advertisers on SoundCloud, the six-year-old audio platform that began running ads on Thursday as a way to compensate artists and labels.

Other advertisers, including Squarespace, Comedy Central and Sonos, will began running ads as part of Premier, a new invite-only subscription SoundCloud tier that promises to compensate artists and labels. Premier will be added to SoundCloud’s two Pro plans, which include six hours of uploads per month for $6 and unlimited uploads for $15. Users get three hours of uploads free per month.”

AdWeek: HuffPost Reveals India Launch Details, Calling It a ‘Critical Market’ for Growth

“It’s official: HuffPost India—a partnership between the Huffington Post Media Group and The Times of India Group—will launch on Nov. 25. With the number of Indian Internet users next year expected to reach 370 million—200 million of which are middle-income citizens— Huffington Post editor-in-chief Arianna Huffington said it’s positioning the company for potentially huge gains.

“It’s a critical market for any global media company,” the founder said. “It’s a market of incredible growth, and an obvious market for us to go to.””


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