Live blog: Friday July 4

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4.34pm – Naked Communications account executive Tim Leathart will be competing in the 4 x 100 metre sprint relay in the Commonwealth Games in Glasgow over August 1 and 2. The Naked Team has wished him all the best. Nothing says “success” like an award. Naked CEO Carl Ratcliff said: “We’ve done the Effies. Everyone is all over Cannes, we want something on the real world stage. We had a race in the office and Tim’s our fastest so we’ve snuck him into the Commonwealth Games in hopes of winning some real silverware.”

1.40pm Mumbrella has had a live hangout with Adam Ferrier to talk through the program of the upcoming MSIX conference.

9. 48am – TV ratings are in with the second episode of Seven’s celebrity post-mortem series Autopsy only grabbing a metro audience of 470,000.

9.46am – Later today Mumbrella will be hanging out with consumer psychologist Adam Ferrier to discuss the science of behaviour change.  The chat with Mumbrella’s Tim Burrowes will take place at 1pm Eastern. Questions and comments can be posted via Twitter using the hashtag #AskAdam.

9.36am – It’s fourth of July today (in Australia at least) which means for any Americans its Independence Day. To celebrate here’s a spot from Newcastle Brown Ale from its “If We won” campaign featuring Elizabeth Hurley.

Good morning, here’s what’s broken overnight internationally: Yahoo to delete thousands of articles and axe hundreds of writers with closure of Contributor Network

“Yahoo is closing its Contributor Network website, resulting in articles by hundreds of writers from over the last two-and-a-half years being deleted from the internet.

The Contributor Network, which typically paid at least £15-20 up-front for articles and an extra 70p per 1,000 page views, will close down in mid-August.”

Mashable: Man Flies Across Kuala Lumpur Skyline in Clever Lexus Ad

“Citizens of Kuala Lumpur, Malaysia, recently observed an otherworldly sight — an illuminated man who appeared to be traipsing across the skyline.

The feat was made possible via strobe lights and a team of stuntmen clad in bespoke suits created by Hollywood costume designer Vin Burnham and technical director Adam Wright. A computer system using DMX software also wirelessly triggered the suits to light up on demand. “

The Guardian: BP loses battle to trademark the colour green in Australia

“The oil giant BP has again failed in its long-running bid to trademark the colour green in Australia.

The intellectual property watchdog, IP Australia, found BP was unable to show “convincing evidence” that it was indelibly linked in the average petrol consumer’s mind to the dark green shade known as Pantone 348C, a spokeswoman for the government agency said.”

AdWeek: In Ad for Monty Python, Mick Jagger Wonders Why ‘Wrinkly Old Men’ Are Reuniting

Today in self-deprecating celebrity humor, Mick Jagger delivers a somewhat stilted but still very amusing rant about opportunistic elderly people in this ad for the current Monty Python reunion. It seems Mick, no stranger himself to silly walks, can’t understand why anyone would pay to see “a bunch of wrinkly old men trying to relive their youth and make a load of money.” He wouldn’t know anything about that, of course. He adds, impishly, “I mean, the best one died years ago!””

The Guardian: So, Rebekah Brooks, what was the reason for the News of the World’s closure?

On 8 July 2011, Rebekah Brooks stood nervously before the staff of the News of the World to tell them that their newspaper was to be closed down.

One particular phrase in her statement, which was taped and leaked to the press, was reported across the world:

“In a year you will understand why we made this decision.””


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