Live blog: Friday June 27 – Vodafone | Fairfax | TAC | SPC | Aldi | Interns | Masterchef | Guns

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top stories:

5.15pm – This looks like foreshadowing… two years ago, Vodafone gave its business to Ogilvy, which today declined to repitch for it.

Here’s what commenter “Fail” had to say at the time when Host also parted ways after two years (Thanks to commenter JayCee for the heads-up)…

fail vodafone ogilvy

No doubt plenty of agencies will still line up to pitch.

4.22pm – Vodafone has put its creative account out for pitch with incumbent Ogilvy choosing not to participate. Ogilvy worked on the controversial kidult campaign.

4pm – Earlier today we had the TAC safety campaign which focused on auto emergency breaking, in light of that we thought we’d share with you this road safety campaign from Northern Ireland. Firstly this is what Leo Burnett’s Todd Sampson had to say about it:

Todd Sampson Tweet

3.27pm – This is probably one of the creepiest World Cup parody spots yet…It takes Uruguay striker Luis Suárez, who has been suspended following an apparent biting incident during a match against Italy, and places him into footage from The Silence of the Lambs. 

SPC Ardmona logo3.12pm – SPC Ardmona has unveiled a new logo. You can find this and more in the FYI section, which also covers: Louise Hatfield has been named as acting editor-in-chief of New Idea and Mitchells wins the Serengeti Eyewear account.

1.54pm – Tech publication ZDNet is reporting Village Roadshow has confirmed US video-on demand company Netflix, the company behind hit series Orange is the New Black, is in negotiations to access its content for a local Australian launch.

1.50pm Aldi is promoting its own brands in a new campaign which sees them compared to rival supermarket products, complete with a talking bear.

1.20pm Fans of Masterchef in Whyalla and elsewhere in South Australia missed a chunk of the show after Law And order accidentally started early last night

1.04pm – An agency which is advertising for unpaid interns to write web articles for its online directory startup has defended its business practices as a chance for “passionate writers to get their name out there”.

12.07pm – Victoria’s Transport Accident Commission is campaigning for drivers to buy cars that can brake automatically in a new Sliding Doors-style ad that shows two different outcomes to the same incident.

11.57am – More headline calamities from Fairfax

11.22am – Hamilton Island Enterprises has promoted Sophie Baker to the role of corporate communications director, with oversight of Australia’s America’s Cup challenge among her responsibilities.

10.51am – The power has been out at one of Sydney Airport’s domestic terminals, wiping out luggage belts, security screenings and aerobridges and leaving passengers stuck in long delays. But, the power behind the ads was still running.

MasterChef10.18am – TV ratings are in, with Masterchef claiming the top spot in key advertising demographics.

The show, which averaged 1.06m metro viewers, was third among all people and top among the age groups of 16-39, 18-49 and 25-54.

9.48am – Fairfax Media titles in the upper North Island in New Zealand will now be printed by rival publisher APN News & Media in a deal announced to the ASX this morning.

8.30am – An interesting take on Ten’s potential sale to private equity appears in the AFR today. Street Talk reports that although Providence Equity Partners have been in Sydney , they also met with executives at Nine. The AFR points out that once August arrives, hedge funds Oaktree and Apollo will be in a position to sell their 36 per cent stake. While Nine Entertainment Co‘s current market cap of $2bn is roughly three times Ten‘s $700m, at least any buyer would be investing in a proftable company.

8.26am – Good morning, here’s what’s broken overnight internationally:

The Guardian: Rebekah Brooks: I feel vindicated after phone-hacking verdicts

“A drawn and emotional Rebekah Brooks has given her first statement since she was acquitted of all phone-hacking charges on Tuesday, declaring she was “vindicated” by the unanimous verdicts of the jury.

With her husband, Charlie, by her side, and her voice breaking, Brooks said she was very grateful to the jury and hoped she had learned some “valuable lessons” from the ordeal she had been through.”

Mashable: Well, This Is One Way of Telling Families to Lock Up Their Guns

“A gun safety advocacy group has scored a bull’s eye with its latest ad.

Evolve is using humor to make its point — humor and dildos. The ad shows a mom leaving another mom’s house after their kids’ play date. As both kids run outside, one mom recoils in horror. Then, the viewer sees what she’s seeing — the two are using sex toys as light sabers.”

The Guardian: Peter Greste says he is devastated and outraged by seven-year jail sentence

“The Australian al-Jazeera journalist Peter Greste says he is devastated and outraged by the seven-year jail sentence handed down to him by an Egyptian court.

In a message posted on Facebook by his brothers Mike and Andrew after a prison visit, Greste says he will consider all possible measures to have the conviction overturned.”

AdWeek: ‘Like a Girl’ Is No Longer an Insult in Inspiring Ad From P&G’s Always 

“In a memorable scene from The Sandlot—which you must watch if you were somehow nowhere near VHS tapes and a VCR in the early ’90s—baseball players hurl a slew of insults back and forth. One player blurts out the unthinkable. “You play ball like a girl!”

What does that mean, anyway? In a social experiment led by documentarian Lauren Greenfield, the Procter & Gamble feminine products brand Always asks that question, and declares its mission to redefine the phrase “like a girl” as an expression of strength.”

AdAge: Time Inc. Sells Off Its Mexican Magazines to Concentrate on U.S. and U.K.

“Time Inc., the owner of People, Time andSports Illustrated, said Thursday that it had sold Grupo Editorial Expansión, Mexico’s second-largest magazine publisher, to the Latin-American private equity firm Southern Cross Group.

Terms of the deal were not disclosed.”


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