Live blog: Monday, August 11
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top Stories:
- EMMA: Media buyers question numbers which show 15 people read every copy of Zoo Magazine
- Woolworths brings back ‘Fresh Food People’ tagline for new campaign
- TV ratings: The Voice Kids finale falls flat, but Baby Gammy and The Block help Nine to win
- Opinion: Which agency job gives the best ROI?
- DDB Sydney ECD Dylan Harrison leaves to start directing career
- Andy Lark slams Telstra, warns marketers to be careful when outsourcing their brands
4:35pm- The Sydney Morning Herald has an article about the reaction to last night’s interview by Tara Brown of the parents of baby Gammy on 60 Minutes. Then show sparked 11,000 tweets apparently, where an average evening only generates around 2,000 tweets. The show did well despite a later than usual air time last night.
3:28pm – We’ve taken a long hard look at the first year-on-year stats from the EMMA readership data, which show a few very interesting things, including every copy of Zoo Magazine being read by 15 people, and a lot of rises in readership for some struggling print products. Media buyers want some answers on what it all means.
2:25pm – Andy Lark, former marketing chief at Commonwealth Bank,has warned companies against the dangers of outsourcing after complaining of being harassed by a firm he claims were working on behalf of Telstra. Details here.
1:12pm – DDB Sydney executive creative director Dylan Harrison is leaving the agency at the end of this week after just over three and a half years to join Filmgraphics Entertainment.
12:25pm – There’s a bit of speculation around today about the future of the Kyle and Jackie O relationship after she stormed out on the shock jock this morning, after they had a row about him leaving her “high and dry” by being sick on Friday. Ironic really.
11:32am – Ever wondered how worthwhile your job is for your customers? Well Trinity P3 has done a breakdown of how valuable they see the top ad agency position in terms of their return on investment.
10:42am- TV ratings are in, and Nine got a commanding win last night despite The Voice Kids falling flat, with interest in the parents of Baby Gammy proving the best draw card for 60 Minutes, as Seven scrapped Sunday Night for a 3-hour long X Factor.
9:45am – Woolworths has released its new brand positioning – or should that be old brand positioning, as it moves back to the Fresh Food People tagline for its first brand campaign from Leo Burnett.
https://www.youtube.com/watch?v=hQXTxD0o1xo
8.27am- Good morning, and welcome back to a new week. Here’s what’s been happening overnight internationally:
https://www.youtube.com/watch?v=iRqypM7jb5Y
AdWeek: Jason Sudeikis Hilariously Returns as the World’s Worst Soccer Coach for NBC Sports
“It was this time last year that we first met Ted Lasso, an American football coach (played by Jason Sudeikis) hired to manage London’s Tottenham Hotspur Football Club—and manage it very, very poorly—in an amusing short film for NBC Sports’ English Premier League coverage.
Well, Coach Lasso is back. And he’s better—or rather, worse—than ever.
In this sequel from New York agency The Brooklyn Brothers, Lasso has lost his Tottenham job (he lasted just six and a half hours) and has given soccer broadcasting a try. That goes wretchedly too, though, as Lasso can’t get a grasp on the concepts of relegation, the offside rule or really anything requiring a modicum of basic thought.”
Campaign: Allianz Group moves global account to Ogilvy
“Allianz Group, Europe’s largest insurer, is set to move its global advertising account to Ogilvy Group following a pitch process. Grey previously held the account, and ran it for the Munich-based insurer out of its German office. Grey won the business in 2009, when it was estimated to be worth £60 million.”
Campaign: Adam & Eve/DDB creates Polo ad for amorous elephant
“Adam & Eve/DDB has created a tactical ad for VW following this week’s news that an elephant had used a Polo model to ease its sexual frustration. The humorous print ad, which runs in today’s Daily Telegraph, claims that the car has “Elephant Impact Protection’ as standard.”
The Guardian: It’s not enough for Jeremy Clarkson to say he’s not racist – he must act like it
“Jeremy Clarkson is not a racist. That’s what the BBC’s head of television, Danny Cohen, has decided anyway. Jeremy Clarkson agrees. So do I. But Clarkson doesn’t appear to be an anti-racist either. He seems to think that racist epithets are exciting, naughty and luxurious playthings, like, say, fireworks. Or fast cars.
As a good libertarian, Clarkson likes to remind his audience that those playthings have been locked by nanny in the toy box, to gather dust. A naughty boy can still have fun just by rattling the box. The fun doesn’t actually come from the rattling the box, but from seeing if nanny will catch him doing it. Then the naughty boy can run rings round nanny, explaining, all guileless innocence, that he wasn’t playing with the toys, just with the box. Nanny is an idiot because she can’t see the difference. Or he. As you might say, if you wanted to rattle Clarkson’s own toy box.”
Campaign Middle East: Live Love Lebanon – Ministry of Tourism
“Lebanon is much more than the one seen on the news. The ‘Live Love Lebanon’ campaign by M&C Saatchi aims to share the beauty of Lebanon with the rest of the world. The video consists of shots taken by locals to show what most foreigners are not aware of. People are encouraged to capture a picture or video anywhere in Lebanon and upload it with the hashtag #LiveLoveLebanon on the campaign’s official Facebook page and other social media. By doing so, Lebanese people will be portraying a genuine and positive image of their country and revealing its hidden beauties on an international scale.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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topics
Adam & Eve
DDB
Fresh Food People
Jeremy Clarkson
Leo Burnett
Nine
Ogilvy
Polo
ratings
Seven
Ten
TV
Woolworths
