Live blog: Monday, August 18

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4:11pm – Some free-to-air networks are pushing for more ads during programs, which has been attracting a quite negative reaction from a lot of people. Tech journo Adam Turner says the move looks like suicide for the networks, in an opinion piece for the SMH:

It’s a rule that the networks already break during prime time by fudging the numbers, but they want to make it official. Once the rules allow for 20 minutes, they’ll still fudge the numbers and aim for 25 minutes per hour in shows like The X Factor and Masterchef. It’s tempting to see this as the suicidal act of an industry already in the midst of its death throes, but the truth is that people will keep watching regardless – and the networks know it.

2:19pm – Myer has this afternoon released a statement on the move of its creative agency account to Clemenger BBDO Melbourne from Badjar Ogilvy, with CEO Bernie Brookes saying:

“We are excited to bring Clemenger on board, and look forward to a fresh new approach in our advertising and marketing strategies,”

1:45pm – The Commonwealth Bank media pitch has certainly kicked up a notch, with STW bringing Pat Crowley back to launch a new agency to fight for the business, while M&C Saatchi is looking to go full service for it.

12:59pm – Former Optus marketer Michael Smith has said the brand’s advertising before if brought in the animals was “effective and efficient dribble”.  

12:06pm – Soap Creative has produced its first work for ING Direct since becoming its interim creative agency, taking the duties from Droga5. It looks at superannuation, and its fee-free approach.

11:22am – Big news in the creative space this morning as Myer has opted for Clemenger BBDO Melbourne over its incumbent Badjar Ogilvy, just a few days after Ogilvy launched its new campaign.

10:22am – Time to get excited sports fans, finals season is approaching. Cummins & Partners creates its first campaign for the AFL and tells its fans ‘don’t go quietly’.

9:54am – TV ratings are in, and Nine won the night again with The Block the top performer. The X Factor gained slightly for Seven, while Ten’s bid to grab audiences by replaying Modern Family’s Australia episode failed, as it sunk to a share of 8.9 per cent.

8.12am – Good morning and welcome to a new week. Here’s what’s been happening overnight internationally:

AdWeek:  Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial

“Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year’s much-loved “Misunderstood” holiday spot—waltzed off with the 2014 Emmy Award for best commercial at the Creative Arts Emmys on Saturday.

The spot, created by TBWA\Media Arts Lab and directed by Lance Acord of Park Pictures, shows a teen at Christmas who seems anti-socially glued to his iPhone, though it turns out it’s for heartwarming reasons. It beat out four other nominees for the prize. Two of them were Super Bowl ads by Anomaly for Budweiser—”Hero’s Welcome” and “Puppy Love.” The other two were BBDO’s “Childlike Imagination” for GE and Wieden + Kennedy’s “Possibilities” for Nike.”

Mumbrella Asia: Buzzfeed to launch in India tonight

“Buzzfeed is to officially launch in India this evening.

The Buzzfeed India Twitter account has been live for some time, but tonight will be the first time where people living in India will be able to read Buzzfeed India-specific content, the social news and entertainment site has informed Mumbrella.”

The New York Times: Al Gore Sues Al Jazeera Over TV Deal

“Former Vice President Al Gore has filed a lawsuit against the Middle Eastern media group Al Jazeera, accusing it of fraud and breach of contract in its $500 million purchase of Mr. Gore’s Current TV cable channel.

The dispute centers on Al Jazeera’s refusal to turn over “tens of millions of dollars” remaining in an escrow account and still owed to the selling shareholders of Current TV, according to a statement from David Boies, the lawyer representing Mr. Gore and a Current TV co-owner, Joel Hyatt, who are suing on behalf of all the selling shareholders.”

Mashable: Look, Up in the Sky! It’s a Cup Noodles Drone!

“It’s another beautiful day in the surf when, from a distance, beachgoers see some small flying machines decked out like chickens and cows. The contraptions sure look benign, and they come bearing food. But … they’re drones! Everybody duck?

Japanese food giant Nissin has taken to the sky to promote a product, Cup Noodles, that’s more associated with bottom feeding than aerial adventure, in the U.S. at least. The company’s ad agency, Dentsu Brazil, created the 2 ½-minute video, released this week to a quick half-million views on YouTube. “

Agency football teams

Creativity-Online: If Agencies Were Football Teams, This Is What Their Kits Would Look Like

“Brazilian art director Bruno Leo Ribeiro has been generating buzz in the creative world for a new kind of fashion collection he created — Agency Football Kits.

Mr. Ribeiro, who has a day job as an art director at Hasan & Partners, Helsinki, has created a series of soccer uniforms themed around the industry’s top agencies, including DDB, Grey, Africa, BBH, TBWA and Wieden + Kennedy — and tailored specifically to each of their honchos, including Amir Kassaei, Tor Myhren, Nizan Guanaes, John Hegarty, Lee Clow and Dan Wieden.”


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