Live blog: Monday, July 28

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

Lions Terry Savage Mark Lollback

6.40pm – Most of the editorial team have been at the ADMA Creative Fuel event in Sydney this afternoon. We finally got to ask McDonald’s CMO Mark Lollback about his brand’s mysterious Cannes Lions winning work. We’ll have a write-up in the morning.

3.07pm – Mumbrella’s Nic Christensen has done an analysis of the motives behind Nine’s purchase of 8 per cent of Quickflix and there’s more to the deal than it first appeared. Read the analysis here.

2.37pm – David Jones is promoting its spring/summer collections with an urban-exploration themed ad, featuring brand ambassador Jessica Gomes alongside a collection of African animals. Check out the campaign below and read about it here.

1.31pm RGA founder Bob Greenberg has warned audiences at ADMA’s Creative Fuel conference that the 30 second “metaphorical” TV ads are set to die out.

12:10pm – Dr Mumbo has noted an interesting fact, there are now four Melbourne media agencies looking for a managing director after the departure of Peter Barrie on Friday from Mediacom.

10:26am – ADMA’s Creative Fuel conference is running today at Sydney’s Carriageworks, and R/GA’s founder Bob Greenberg is first to speak at the event.

Bob Grenberg creative fuel

10:11am – TV ratings are in and Nine’s controversial tactic to simulcast The Block paid off with the show winning the night, but Masterchef held up strongly ahead of tonight’s finale whilst Ten’s digi channel One tied for audience share with ABC’s main channel.

9:36am – Nine has defended its decision to follow Ten’s lead of simulcasting its new series The Block: Glasshouse on its multichannels saying it was due to ‘heavy traffic’ on Sunday night.

9.19am – The Australian’s media section this morning carries a report saying no networks have put their hand up for the rights to cover the 2018 Commonwealth Games in the Gold Coast.

8.14am – Good morning, here’s what’s broken overnight internationally: 

Creativity-Online: S.F. Creatives Rewrite the Rules of Bachelorette Fun with ManServants

San Francisco-based copywriters Josephine Wai Lin and Dalal Khajah have set out to rewrite the rules of bachelorette party fun with a potentially game-changing new service:ManServants. With the help of fellow Bay Area talents Aran Yeo, Christina Nickas and Erin Robinson, they’ve started a new company that addresses what they believe women really want when it comes to paid-for interactions with hot men. We’re not talking about writhing hips and spandex or sex even, but something else entirely.”

The Guardian: Phone hacking: Coulson asked if he has moved personal wealth to avoid costs

“The former editor of the News of the World, Andy Coulson, is facing questions over the whereabouts of his personal wealth as prosecutors seek £750,000 in costs following his phone-hacking conviction.

Lawyers for the Crown have applied to the court for Coulson, 46, to pay potentially crippling costs following the eight-month long trial that ended him being jailed for 18 months.”

AdWeek: Marketers Pick Apart Google’s Twitch Purchase

“The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up on a billion-dollar industry.

And Google clearly isn’t. Reports today indicate that the digital giant has finalized a $1 billion purchase of, a video site that’s become popular with gamers and could serve as a complementary marketing platform for brands in tandem with YouTube ad efforts.”

The New York Times: BSkyB to Buy Italian and German Units of Murdoch’s 21st Century Fox

“Should Rupert Murdoch’s 21st Century Fox choose to raise its $80 billion offer for Time Warner, it now has significantly more cash to do so.

The company announced on Friday that it was selling its Italian and German pay-television businesses to the British Sky Broadcasting Group for more than $9 billion, valuable cash that could help bolster its pursuit of Time Warner, which has so far spurned any takeover offer.”

Campaign: National Trust “nature misses you” by Jam

“The National Trust commissioned Jam to create a series of online videos as part of its “nature misses you” campaigned, aimed at getting kids outdoors this summer. The humorous videos – hosted on YouTube – tell stories from the perspective of things like snails and butterflies.”


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