Live blog: Monday, July 28
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top Stories:
- Nine simulcasts premiere of The Block: Glasshouse due to ‘heavy traffic’
- MyPlates launches next round of campaign focusing on success of Man Proofing
- TV ratings: One ties for share with ABC as The Block steals night
- Melbourne Mediacom MD Peter Barrie departs
- Dr Mumbo: ‘Grant Denyer’ from Petersham comes clean on his ratings box
- ABC creates Promise Tracker in extension to Fact Check department
6.40pm – Most of the editorial team have been at the ADMA Creative Fuel event in Sydney this afternoon. We finally got to ask McDonald’s CMO Mark Lollback about his brand’s mysterious Cannes Lions winning work. We’ll have a write-up in the morning.
