Live blog: Thursday, August 28

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

3:32pm- Mike Carlton has returned to writing, penning his first column since quitting Fairfax in a storm of controversy for Crikey. And it’s about Gaza.

mike carlton screen shot crikey column

1:15pm – Nine boss David Gyngell has slammed the government’s failure to act on media ownership rules, ruled out a merger with Fairfax while it still has print assets, and questioned why Seven and Foxtel would do a deal

11:44am – Qantas has posted some pretty hefty losses, but has decided to keep hold of its loyalty division in the main company as its most profitable part of the business.

11:02am – Yahoo!7 CEO Ed Harrison has been elected chair of digital industry body the Interactive Advertising Bureau (IAB).

10:13am – TV ratings are in and it’s a mixed bag for Ten, with the Bachelor boosting, but Wonderland dropping again and Extant being beaten by Eleven’s repeats of The Simpsons. Nine won the night with new and The Block.

9:54am – Nine Entertainment Co has posted improved profits for its first report since its stock market float in December, with profits up 5 per cent and TV revenues up 10 per cent. Events business Nine Live also saw a 33 per cent surge in earnings.

8:12am – Good morning, here’s what’s been happening overnight internationally:

The Guardian: Scottish independence: no campaign’s new ad convinces some to vote yes

“A advert aimed at persuading undecided female voters to reject Scottish independence has drawn fire from across the political spectrum, with critics describing it as “sexist” and “patronising” and some even saying it has convinced them to vote yes.

The advert, broadcast by the pro-union Better Together campaign, was first launched on Tuesday. Called The Woman Who Made Up Her Mind, the short film depicts a working mother talking in her kitchen about the referendum. She says that her husband, Paul, “will not leave off about it”, while there are “only so many hours in the day” to make a decision. She refers to Alex Salmond as “that guy off the telly”, whose promises about currency and oil wealth seem to her to be “too good to be true”, before concluding that she will vote no to independence on 18 September.”

Mumbrella Asia: Guinness Singapore ‘Pint in a glass’ ad shortlisted five times at Clio Awards

“BBDO Singapore’s ‘Pint in a bottle’ print and outdoor ad for Guinness, which won handsomely at Cannes despite barely running in paid media, has been shortlisted five times at the Clio Awards.

Two of five iterations of the idea, which depict a pint in the shape of a bottle to promote the brand’s bottled draught product, have been shortlisted in the print category, and three in the outdoor category of the long-running awards show, which takes place in New York next month.”

AdWeek:  You’ll Be Uncomfortably Surprised by This Honda Spec Ad That Just Got Leaked

“There are lots of things to like about the Honda Fit. But one feature in particular might present some issues while you’re out there cruising for hours on the open road, music blasting and the wind blowing through your hair.

We won’t spoil the punch line of this spec ad, created by A2F Pictures in Minneapolis. “

Mashable: Pinterest Rolls Out Deeper Analytics for Businesses

“Pinterest is showing it means business.

The social bookmarking service announced Tuesday that its new analytics tool is now available to businesses worldwide. With the tool, businesses can see detailed data on the number of users who engage with their pins as well as information on what countries those users are from, what their interests are on the social network and off network data for those who have Pin It buttons installed on their websites.”

AdWeek: Porsche Adds Third Shop to Agency Roster

“Porsche Cars North America has added Minneapolis-based Solve to its agency roster.Cramer-Krasselt and Omnicom Media Group, a division within OMD, in Chicago will continue to work on the brand’s creative and media business, respectively.

Solve will focus on revamping the brand experience, working to make it more intimate and engaging, according to John Colasanti, CEO of Solve. This scope of work is new for Porsche; there was no incumbent agency handling it prior to the search.


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