Live blog: Thursday, August 7

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

5:51pm – There’s been a lot of chatter about metadata in the past 24 hours since the government announced its new data storage proposals, and now Communications Minister Malcolm Turnbull has admitted they government needs to clarify exactly what it means by metadata, and what it will be storing.

3:36pm – Check out this new campaign for Dodge promoting its Dart model car. From Wieden & Kennedy Portland it features one of the stars of the US version of The Office Craig Robinson and New Girl’s Jake Johnson.

2:47pm – As always there’s extra content to be found in the FYI section – Golden Target Awards judging panel announcedGood Friday Appeal director appointed; and, Homeheaven appoints new editor to lead site growth.

Tele Hoffman junkie1.10pm – Press Council ruling has found at an online headline in the Daily Telegraph which read “Kids grieve for junkie dad” in relation to the death of Philip Seymour Hoffman. Full story here. 

12.15pm – What is it with advertising agencies love of talking babies? Retailer Big W has a new campaign with talking babies hosting a morning show. Read about the campaign here. 

12:09pm – Troubled TV drama Batavia appears to have been scuppered with Network Ten admitting it has been unable to secure funding for the eight-part epic, which was first announced two years ago.

11:28am – Wotif has released the first campaign from M&C Saatchi – welcome to the very trippy world of Wotifia:

10:38am – TV ratings are in, and whilst many fear it could be Offspring’s final season after the conclusion of the fifth season got a decent audience, and The Bachelor even lifted as Ten improved its audience share after a shaky start to the week.

9:38am – As we revealed yesterday FreeviewPlus is launching on September 2 after several delays, and this morning the group released its campaign promoting the new platform, featuring a lot of celebs saying how “fantastic” and “great” it will be.

8:18am – Good morning and here’s what’s been happening overnight internationally:


AdWeek:  Here’s the Most Adorable Use of Those Personalized Coke Cans and Bottles Yet

“When we looked recently at the best/worst uses of the personalized #ShareACoke bottles, many of them were angry, bitter or weird. (My favorite was the Nativity scene that showed up on Reddit).

But here’s a new addition that’s none of those things. It’s uncomplicated, fun and—particularly in its surprise ending—quite adorable indeed. Kudos to Patrick and Whitney McGillicuddy for making a great little film … and for becoming Coke’s new favorite amateur brand ambassadors.”

The Guardian: Andy Coulson charged with perjury in Tommy Sheridan case

“Andy Coulson, the former editor of the News of the World, has been formally charged with three counts of perjury in a hearing in Scotland.

In a three-page indictment handed down at the high court in Glasgow, Coulson has been accused of lying about his knowledge of phone hacking at the now defunct Sunday tabloid, lying about his knowledge of the “culture” of hacking at the paper and lying about his knowledge of payments allegedly made to corrupt police officers while editor of the paper. “

AdAge: Leo Burnett Wins Shootout for Ideas to Refresh McDonald’s Brand

“Leo Burnett has won an agency shootout for ideas to refresh the McDonald’s brand, according to people familiar with the matter. Its concept is likely to appear in a significant campaign next year or perhaps late this year, the people said.

Burnett is already on the McDonald’s agency roster for Happy Meal work, as well as for marketing services work via its Arc arm, but DDB has long been McDonald’s lead creative agency for national advertising and digital. McDonald’s invited both to pitch ideas for a brand refresh, the people said.”

The Guardian: BBC TV chief: Top Gear’s Jeremy Clarkson is not a racist

“The BBC’s TV chief has tried to draw a line under the continuing tide of controversy surrounding Top Gear by saying that Jeremy Clarkson is not a racist, yet admits he “disagrees” with the language the star presenter used.

Director of television Danny Cohen, in a letter to the Guardian, admitted it is “no secret” that there have been “significant issues” on the show recently and that the corporation has taken them very seriously.”

The New York Times: BuzzFeed Hires Greg Coleman as President

“BuzzFeed announced Tuesday that it had appointed Greg Coleman, a former advertising technology executive who had also been chief revenue officer for The Huffington Post, as its new president.

Mr. Coleman will start this week, and replaces Jon Steinberg, the company’s previous president, who left to become chief executive for the British tabloid The Daily Mail as it pushes into the United States.”

The Guardian: Why Rupert Murdoch’s bid for Time Warner crumbled

“Instant reaction on Wall Street said that Rupert Murdoch will be back foranother go at buying Time Warner when tempers and share prices cool. Really? That script seems very unlikely.

First, 21st Century Fox was in danger of squashing its own share price if it had tried to improve its plainly inadequate $80bn (£47bn) bid. Second, Warner boss Jeff Bewkes had said he viewed non-voting shares in Fox as an unacceptable second-class currency; in effect, he was asking Murdoch to surrender family control of Fox, which was always going to be a deal-killer for the 83-year-old titan.”

Mashable: Google Acquires Directr, a Small Business Video Marketing Startup

“Google’s YouTube has acquired Directr, a startup aimed at helping small businesses create promotional videos.

Directr markets a mobile app on iOS that provides small businesses with a way to create and publish videos.”

Mumbrella Asia: M&C Saatchi acquires stake in Indian ad agency February, merges Delhi operations

“Ad network M&C Saatchi has acquired a minority stake in two year-old Delhi-based independent agency February.

M&C Saatchi’s existing Delhi offering will be merged into this agency to form the new entity M&C Saatchi February.”


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