Live blog: Thursday, July 31

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing. Top Stories:

4:50pm –  Check out this new spot for German concept-car maker Smart.

Created by BBDO Berlin, the ad sees the brand talk about getting into the “big car game”….

4:38pm – Remember to check out the FYI section – today it has the details of Razorfish launching the  Women In Technology program, a program designed to address the gender imbalance in the tech and digital industry and Tigerspike appointing Alex Burke as global CEO.

3.53pm – Retailer Supercheap Auto has a new campaign encouraging the public to reclaim their garage from spiders and storage to “discover its true potential”. You can watch the add below or read the story here. 

Age3.16pm – Tapegate has consumed Victoria for much of the week. Academic Mark Pearson has written an interesting piece explaining some of the legal and ethical issues at play. Read the piece here. 

2.48pm – Victoria is looking for a media agency ahead of a big push to promote the city of Melbourne to China. Read the full story on the Mumbrella Asia website. 

2:07pm – In an opinion piece Phil Johnston, Havas Worldwide head of strategy, is arguing that the Creative Effectiveness category at the Cannes Lions is the most rigorous ‘effie’ in the world. You can read it here.

1:28pm – The Commonwealth Bank is set to call a review of its media account and is expected to invite a select number of media agencies to pitch for the high profile banking client.

12:33pm – The Australian media agency landscape is to get a new entrant with confirmation the Publicis Group’s Starcom Mediavest is to split and launch Mediavest as a separate entity.

11:47am – A couple of marketing related yarns today, one from Red Agency boss James Wright who said it’s CMOs egos which are driving awards culture, whilst a McKinsey analyst said CMOs should be looking to become their company’s next CEOs.

11:08am – The sharks are circling at MCN…

Screen Shot 2014-07-31 at 11.09.13 AM

10:38am – TV ratings are in, and it was one of the most fragmented nights of viewing for a long time with multi channels grabbing more than a third of the audience, while the return of The Bachelor could only manage 690,000 viewers, behind a lacklustre X Factor and The Block. 9:38am – If you’re thinking of going for a walk in the park this weekend, the SMH has some news for you – look out for them there ducks.   8:18am – Good morning, here’s what’s broken overnight internationally: Mashable: Hey Jude, Nice Moves. Law Dances Up a Storm for Johnnie Walker Blue

“Never before in the history of bar bets did one end with a gyrating Jude Law. Until now, that is.

This just-launched short film for Johnnie Walker Blue Label, distributed by Unruly, features the internationally known leading man cutting a rug to win his friend’s coveted sailboat. He shuffles, he claps, he poses and preens. And then – there it is! – he charmingly shakes his hips. It’s no Miley Cyrus down and dirty -– blink and you may miss it — but he’s a double Oscar nominee after all.”

The Guardian: Twitter: the future’s bright – but more like Facebook than ever

“Just two days ago, there was a consensus, of sorts, around Twitter’s predicament. Its stock had fallen 44% over the course of the year, partially because of a drop-off in the number of new users it was getting each month. That led the company’s chief executive, Dick Costolo, to admit that the service wasn’t easy enough for newbies to get their head around. Worse, the average revenue per user wasn’t rising anywhere near as quickly as Facebook’s; without the massive levels of personal data that its main competitor has, Twitter can’t deliver targeted ads with the same degree of accuracy.” AdWeek: People Terrified by Haunted Apartment in Real Estate Company’s Ad Prank

“2012 called, and it wants its prankvertising back.

Danish real-estate site and production company Mayday Films staged a hidden-camera apartment haunting that was designed to warn the public to use common sense and avoid rental rip-offs.

The scenario is well staged and restrained by the standards of the genre. Still, the basic setup seems stale from its use in other campaigns, and there’s a disconnect between intent and execution that further lessens its impact.”

The New York Times: Times Issues Editors’ Note in Response to Plagiarism Charge

“The New York Times issued an editors’ note on Wednesday in response to allegations that a reporter in the culture department had plagiarized a section of a story from the online encyclopedia Wikipedia.

The reporter, Carol Vogel, was first accused by the media website FishbowlNY this week of copying a paragraph for the lead of an article on the Italian renaissance painter Piero di Cosimo. Both paragraphs contained the same distinctive details — on the painter’s fear of thunderstorms, love of boiled eggs and other eccentric habits — in the same order. “Vogel’s lede is far too close to Wikipedia for unattributed comfort,” the website wrote.”

AdAge: Shakira’s Activia-Sponsored Music Video Vanquishes ‘The Force’ as Most-Shared Ad

“Clicks don’t lie: There’s a new ad that’s become the most-shared of all time.

According to data released today by marketing tech firmUnruly, a music video that is also a commercial for yogurt brand Activia starring Colombian pop singer Shakira has generated 5,375,756 shares across Facebook, Twitter and the blogosphere. That trumps Volkswagen’s 2011 Super Bowl spot “The Force” which clocked in with total shares of 5,372,945, according to Unruly.”


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