Live blog: Tuesday July 1- Guy Kawasaki | Outbrain | FCB | Cricket Australia | Women in PR | TV ratings | Rolf Harris | Cirrus
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top Stories:
- Guy Kawasaki joins Mumbrella for live hangout at 3pm
- FCB shuts its doors in Australia after decade of decline
- Cricket Australia appoint M&C Saatchi Melbourne after four-way pitch
- The Voice stutters as House Rules opens ratings lead
- Opinion: Are women in PR being exploited?
- Mumbo: The PacMags translator
5.30pm – The two most senior people at Australia’s biggest B2B publisher Cirrus are both departing the company. CEO Jeremy Knibbs has resigned and COO Peter Small is being made redundant.
4pm – In case you missed it, our video hangout with Guy Kawasaki was a cracker. He raced through tips on building a social media following – curation, curation, curation; the difference between content and community and when to promote a brand on social media.
1.30pm – If you work in content marketing, this one is important… Outbrain is changing its rules on overly commercial content
1pm – PR agency Hausmann Group is closing the doors on conflict shop Open Haus because it was unsuccessful in handling client conflict
12.58pm – FCB is to close its doors after more than 20 years in Australia, with the creative agency’s globally-aligned clients and remaining staff transferring to AJF Partnership from August 4.
11.57am – Latika Bourke, political reporter with the ABC, has announced she is returning to Fairfax where she previously worked in radio. She shared the news on her public Facebook profile.
11.08am – Josh Thomas is back in a third Optus ad.
9.58am – TV ratings are in and Seven’s House Rule was the top show, with The Voice in fifth place.
9.48am – People become bobbleheads in a new ad for chip brand CC’s as they nod along to a reworking of the brand’s “You can’t say no”, performed in the style of Elvis Presley.
9.14am – The Ad Standards Board has ruled against a radio ad promoting a car yard which said it prices would not be beaten – like a drum next to somebody without arm.
8.56am – And at 3pm eastern Guy Kawasaki will be joining us for a live video hangout to be moderated by Tim Burrowes. Questions can be left on the post or via Twitter using the hashtag #AskGuy.
8.30am – Good morning, this is what broke overnight internationally:
Mumbrella Asia: Independent Vietnamese agency Phibious creates global World Cup ad for Coca-Cola
“One of Asia’s biggest independent creative agencies Phibious has created a global ad for soft drink brand Coca-Cola that will air in over 120 countries.
The ad, which was created in its Vietnam office, aims to link the brand to the World Cup and how the global event brings together people of different races and ethnicities.
The Guardian: Andy Coulson ‘turned News of the World into a criminal enterprise’
“Andy Coulson and three former newsdesk executives “utterly corrupted” the News of the World and turned it into a “thoroughly criminal enterprise”, the judge in the phone-hacking trial has been told.
Crown prosecutor Andrew Edis QC said the phone-hacking victims of the now-defunct Sunday tabloid “read like a Who’s Who of Britain in the first five years of this century”.”
The Guardian: Rolf Harris found guilty of indecent assault
“The veteran entertainer and artist Rolf Harris is facing prison after being found guilty of indecent assault following a trial in which he was portrayed as a “Jekyll and Hyde” character who used his celebrity status to grope and abuse young women and girls.”
The New York Times: Cult Favorite ‘Community’ Is Saved From Cancellation by Yahoo
“As might be appropriate for a cult comedy, “Community” has been saved again from the cancellation crypt.
Sony Pictures Television, the studio that owns and produces the show, announced a deal on Monday to bring the comedy back in the fall for at least one more round of 13 episodes on Yahoo Screen, the company’s streaming video service.”
The Guardian: Peter Greste trial ‘farcical’ and ‘bizarre’, Australian journalists say
“Senior Australian journalists have criticised the trial of Peter Greste as “farcical” and “bizarre” after he was sentenced to seven years’ jail by an Egyptian court.
Journalists including the Ten Eyewitness News co-host Hugh Riminton, the ABC Foreign Correspondent reporter Sophie McNeill and then Sky News Australia anchor Tracey Spicer delivered a joint statement in support of Greste to the Egyptian consulate in Sydney on Monday afternoon.”
Mashable: Entrepreneur Barbie Joins LinkedIn
“Entrepreneur Barbie has taken her professional networking online. After 55 years and more than 150 careers under her sensible and fashionable belt, Barbie is ready to compete in the business world with a new LinkedIn page.”
AdWeek: So Why Is AshleyMadison Featuring Hillary Clinton in a Billboard, Anyway?
“Should we expect better of AshleyMadison.com? Definitely not. But while this isn’t the first time the adultery website has used a politician’s past to promote its ideals (heck, it’s not even the first time they’ve used someone in the Clinton family) this billboard is particularly questionable.
The tagline for it doesn’t even really make sense: “Harder Choices … lead to AshleyMadison.com.” Oh hey, they’re playing off her book title. Cheeky, but what are they trying to say? Hillary Clinton hasn’t cheated on Bill, as far as we know, which puts her in quite a different situation than most of the politicians featured in the site’s ads. So what choice are they referring to?”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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