Live blog: Tuesday, September 9

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

3.48pm – From the Media Watch Twitter account:

Screen Shot 2014-09-09 at 3.48.26 pm2:51pm – There are a few new pieces of creative work around today including Quit Victoria’s anti-smoking campaign looking at triggers, new ads from Optus featuring comedian Josh Thomas and a BMF campaign for Amaysim. Virgin Australia has also got some new creative that puts its staff at the centre of a strategy to build an emotional connection with travellers.

Screen Shot 2014-09-09 at 11.48.51 AM1:32pm – In the third Credit Where It’s Due column, we salute 20-year SBS veteran Lee Lin Chin, who traverses the serious world of news with a more light-hearted approach.

12:57pm – Coach holiday firm Trafalgar is to make social channels the “heartbeat” of the brand as it prepares to unveil a tie-up with social media aggregator Stackla.

12:32pm – Dairy brand Devondale has been found to have created a demeaning portrayal of an Asian person in a 15 second execution for milk which showed two Asian businessmen struggling to herd cattle with the tagline “Some businesses shave no business have no business making your milk”.

11:28am – Today’s opinion piece comes from Richie Meldrum who looks at The Power of Cool, and the impact of social media product placement.

10:54am – Betfair has named Village Cinemas general manager of sales and marketing Mario Garrido as its new head of marketing.

10:16am – TV ratings are in with the return of Big Brother on Nine watched by 1.067m, down from 1.309m last year.

8:1oam – Morning all, here’s what’s been happening overnight internationally:

Mashable: Honey Maid Documentary Shows Divorced Families Are #NotBroken

“There is no such thing as a “normal family.”

Honey Maid’s new heartwarming two-minute documentary-style ad from its “This Is Wholesome” campaign visits a common issue in the modern family — divorced parents.

The short clip follows a young boy named Isaac, whose parents are divorced and remarried, and the new dynamic of his mixed family. Despite his family breaking the typical image of home life, he says “the difference between the two families is my stepdad has black hair and my dad has brown, that’s one of the differences.””


Campaign: Nissan creates tactical ad 7 mins after Royal baby No. 2 announcement

“Nissan has managed to produced an ad just seven minutes after Clarence House announced that William and Kate, the Duke and Duchess of Cambridge, were expecting their second child.

Featuring the Nissan X-Trail seven-seater, the company tweeted a picture of the interior of the vehicle with a crown on each seat.

The ad carries the words, “It could be triplets and there would *still* be enough room for the Queen,” and the hashtags #XTrail #SevenSeats #RoyalBaby.”

nissan tactical royal baby

AdWeek: These Ads for Wine in a Can Mock Hipsters, Snobs and Your Relationship

“If you’ve been drinking wine out of a bottle all this time—well, quite frankly, you’re a sucker.

Some might tell you they prefer wine from a box, but everyone knows that all drinks taste better from a can. It’s mostly psychological, but it’s true.

Anyway, Portland, Ore.-based Union Wine Company and agency Story Manufacturing Co. have made some wine in a can that mocks wine culture itself. For $24, you can get a 4-pack of this canned vino, which comes in two varieties—pinot noir and pinot gris.”

Mumbrella Asia: Mondelēz marketer Pete Mitchell: Media agencies need to ‘grow up’ and stop arbitrage

“The head of media innovation at one of the world’s largest advertisers has hit out at media agencies for the practice of arbitrage – not disclosing to their clients how much money they are making on programmatic trading deals.

Media agencies need to “grow up” and “think longer term”, otherwise risk losing programmatic buying business to other players, Pete Mitchell, the global media innovations director for Mondelēz International told Mumbrella.”

Campaign: Twitter launches first ‘Buy’ button

“Twitter is teaming up with Burberry to test its first ‘Buy’ button for brands on its platform, to allow users to shop directly from the site.

The microblogging site is following Facebook’s lead by testing the button with a select group of artists and brands in the US, including fashion brand Burberry, the US home store, Home Depot, music artist Pharrell Williams and rapping superstar Eminem.”

The Guardian: Ex-NotW deputy and features editors to stand trial on phone-hacking charges

“Neil Wallis and Jules Stenson, the former deputy editor and features editor of the News of the World, are due to stand trial at the Old Bailey next year over an alleged conspiracy to hack phones.

Sitting at the Old Bailey on Monday morning, judge Nicholas Hilliard QC said the pair would stand trial there on 3 June next year.”


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