Live blog: Wednesday, August 13
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top Stories:
- BEfest Awardsfor content marketing and branded entertainment entries now open
- Video Hangout with Utopia co-creator Tom Gleisner
- Diageo marketer Adam Ballesty: ‘I was fed up with wasting
- EMMA fails to become industry readership currency
- TV ratings: Mrs Doubtfire Robin Williams tribute proves tonic for Ten
- Seven dismisses airing of Family Guy ep with Robin Williams gag as ‘coincidence’
- Arnie mistakes a waiter for a woman in next Realestate.com.au ad
- Ten puts out a casting call for Dragon’s Den style show
- Dr Mumbo: What’s this new shite?
3:22pm – On Monday we ran a story about former CommBank marketer Andy Lark’s frustration at customer sales calls from a company purporting to represent Telstra. Now Telstra’s CEO David Thodey has waded into the debate in the comment feed, writing:
I read this article and was very concerned to read some of the comments. We do not ‘wholesale our brand’ but unfortunately we do have companies representing themselves as Telstra which we refer to the ACCC. I am sorry that you have not received good service from us and I know Mark Buckman has discussed with you the issues…and our lack of responsiveness on your tweets…we do care about service and the only way we can improve our reputation is by improving our service and ability to personalise the support we provide our customers. “
The brand also pushed out a new ad this week through The Monkeys as it rolls out its Easy Share Business Plans:
https://www.youtube.com/watch?v=EeUfuJ-akU4
1:44pm – Network Seven has been accused of “poor taste” after showing an episode of Family Guy last night which featured jokes at the expense of actor Robin Williams, hours after he was found dead.
12:28pm – Ten has partially revealed a new show called New Ventures with a casting call to people with business ideas.They’ve refused to reveal exactly what it is, but one of the questions on the application asks:
11:06am – We’re holding a hangout this afternoon with Tom Gleisner of Working Dog, the creators of Hollowmen and Frontline. Their new show Utopia airs on ABC tonight, and we’ll be talking comedy, satire and the public sector. It’s live from 2pm.
10:22am – TV ratings are in and Ten has overhauled Seven for audience share last night, after deciding to axe its whole schedule and show Mrs Doubtfire as a Robin Williams tribute. Seven’s new Sam Armytage show Bringing Sexy Back couldn’t get a look in against that and The Block at 7.30pm.
9:24am – It’s been announced Mandy McElhinney (Rhonda in the AAMI ads or Nene King in magazine Wars to me and you) is going to play Gina Rinehart in the new telemovie about Australia’s richest person’s life, The House of Hancock, which is set to air ion Nine next year.
8:12am – Good morning, here’s what’s been happening overnight internationally:
https://www.youtube.com/watch?v=jiyIcz7wUH0#t=11
Mashable: ‘And You May Contribute a Verse’: Robin Williams’ Poignant Apple Ad
“Robin Williams may have been known as a fast-talking comedian with irrepressible energy, but Apple clearly remembered the dramatic power of his voice when it commissioned a TV ad for the iPad Air earlier this year. It included a sole passage of narration: the lesson on poetry and life delivered by Williams’ character John Keating in the 1989 classic Dead Poets Society.
After Williams’ death on Monday, the words are that much more meaningful — and heartrending.”
https://www.youtube.com/watch?v=i8SYjEpWS08#t=26
AdWeek: Sweet, Goofy Toyota Spot Transforms Prague Streets Into a Choose-Your-Own Musical Adventure
“In today’s episode of “Fun Public Marketing Stunts That Aren’t Firmly Connected to the Actual Product,” Saatchi & Saatchi Europe turned Prague into a giant karaoke machine on behalf of the Toyota Yaris Hybrid.
The playlist, which is an almost-impressive living monument to awful pop songs, was made by changing the street names in Prague’s town center to song titles, and then connecting the Yaris’ stereo to a GPS system that triggered a new song every time the driver turned onto a different street. That’s an awful lot of work just to hear a complete stranger’s off-key rendition of “Uptown Girl.” “
The Guardian: Andy Coulson ‘in good spirits’ at Belmarsh high security prison
“Andy Coulson is sleeping on a rubber bunk bed in a category A prison, but is in “good spirits” and coping well with the bleak reality of life inside Belmarsh, his former cellmate and News of the World colleague Neville Thurlbeck said on Tuesday.
Thurlbeck, the paper’s former chief reporter, made the comments after being released from the prison, giving the first account of life inside for Coulson, the former News of the World editor and ex-communications chief for David Cameron who was jailed for 18 months in July for conspiracy to hack phones.”
https://www.youtube.com/watch?v=k_5zELmun9E
AdWeek: Dancing Cats Get Turned Up in This Explosive Meow Mix Promo
“If you’re just a regular, mellow cat, this electronic cat dance video might weird you out. But if you’re a super hip cat that likes to indulge in a little ‘nip now and then, this high-octane gem could be just your speed.
Imagine you’re at the club and everything is going just perfect—amazing vibe, great tunes, awesome beat. And you’re all crunk on catnip and Half & Half.”
The New York Times: Why BuzzFeed Is Trying to Shift Its Strategy
“In an interview about a new investment in BuzzFeed, Jonah Peretti, its co-founder and chief executive, told The New York Times, “We’re organizing ourselves to be a media company for the way people consume media today.”
But what about the way people consume media tomorrow?
While many people now find their news on Facebook, it’s easy to forget that very recently they found it on Google, and will surely find it somewhere else in the not-too-distant future. The danger for media companies, then, is to focus too much on how stories are delivered and too little on what the stories say.”
https://www.youtube.com/watch?v=yYC5dkQlQLA
AdAge: Microsoft Flips Famed PC vs. Mac Ads to Pitch Smartphones, Tablets
“Microsoft, once the tech king, is ripping a page from its old nemesis by pitting its mobile devices squarely against the reigning market leader: Apple.
The campaign is the first produced by m:united, the name given to the new agency created after Microsoft shifted its media and creative businesses to Interpublic Group and Dentsu Aegis in April.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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topics
Adam Ballesty
Andy Coulson
Apple
buzzfeed
David Thodey
Diageo
Family Guy
Hangout
House of Hancock
Mark Buckman
Microsoft
Nine
Robin Williams
Smirnoff
Surface
tablets
Telstra
Toyota
