Live blog: Wednesday, August 13
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top Stories:
- BEfest Awardsfor content marketing and branded entertainment entries now open
- Video Hangout with Utopia co-creator Tom Gleisner
- Diageo marketer Adam Ballesty: ‘I was fed up with wasting
- EMMA fails to become industry readership currency
- TV ratings: Mrs Doubtfire Robin Williams tribute proves tonic for Ten
- Seven dismisses airing of Family Guy ep with Robin Williams gag as ‘coincidence’
- Arnie mistakes a waiter for a woman in next Realestate.com.au ad
- Ten puts out a casting call for Dragon’s Den style show
- Dr Mumbo: What’s this new shite?
3:22pm – On Monday we ran a story about former CommBank marketer Andy Lark’s frustration at customer sales calls from a company purporting to represent Telstra. Now Telstra’s CEO David Thodey has waded into the debate in the comment feed, writing:
I read this article and was very concerned to read some of the comments. We do not ‘wholesale our brand’ but unfortunately we do have companies representing themselves as Telstra which we refer to the ACCC. I am sorry that you have not received good service from us and I know Mark Buckman has discussed with you the issues…and our lack of responsiveness on your tweets…we do care about service and the only way we can improve our reputation is by improving our service and ability to personalise the support we provide our customers. “
