Live blog: Wednesday, August 20

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4:34pm BCM’s Paul Cornwell and Kevin Moreland have taken on the #IceBucketChallenge, which in Australia is raising money for research into motor neurone disease. They’ve challenged Leo Burnett’s Todd Sampson, Network Ten’s Russel Howcroft and Cummins & Partners’ Sean Cummins to get involved.

https://www.youtube.com/watch?v=3icun8Vj7Y8#t=11

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