Barangaroo appoints 15 agencies to roster, Publicis Mojo to handle creative
Central Barangaroo – artist’s impression
Barangaroo, the redevelopment zone located on the western edge of Sydney’s CBD, has completed its tender process, appointing 15 agencies to cover categories of creative engagement, design services, digital media services, public relations services, writing services and photography.
Publicis Mojo will be handling creative duties for Barangaroo, beating out Droga5, Leo Burnett, McCann World Group, Naked Communications and The One Centre Group for the appointment to the massive new development project in Sydney.
Really Useful Crew, Analog Folk and Soap Creative will handle digital, while design duties will be shared between Emery Studio, Maud and Garbett Design.
Access Public Relations, Bang Pty Ltd and KJA will split public relations, with writing shared between 1st Avenue, White Works and Republic of Everyone.
Photography duties are split between Visual Eyes International and Monster United.
The successful agencies have been appointed to a panel for two-years.
A statement on the appointments said: “This is an exciting time at Barangaroo with only one year to go until the opening of Headland Park and the first commercial tower at Barangaroo South in July 2015.
“The Authority appreciates the time taken by all those who responded to the EOI and would like to sincerely thank them for their efforts and their interest Barangaroo.”
Barangaroo invited expressions of interest from agencies in February.
The successful agencies:
DESIGN:
- Emery Studio
- Maud Crop
- Garbett Design
DIGITAL MEDIA
- Really Useful Crew
- Analog Folk
- Soap Creative
PUBLIC RELATIONS
- Access Public Relations
- Bang Pty Ltd
- KJA
WRITING
- 1st Avenue
- White Works
- Republic of Everyone
PHOTOGRAPHY
- Visual Eyes International
- Monster United
CREATIVE ENGAGEMENT
- Publicis Mojo
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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They forgot strategy, planning and buying from the extensive list. Oh well, start again.
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Only 15 agencies???!!! Why stop there. Good luck with keeping the messaging consistent and the budgets on track
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15 agencies to advertise 10 letters. Brilliant.
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lol.
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Barangaroo will need to engage a professional car herder to make sense of all those agencies.
My understanding is that Barangaroo is a series of buildings and projects. I suspect there will be an overall master plan and within that specific project based elements all with difference requirements, target market etc.
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professional cat herder
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now they need a marketing department of 50 to manage them all
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