F.Y.I.

Live Tiles ranked number one on Microsoft Partners

Software company Live Tiles has achieved the number one ranking on Microsoft Partners, after a brand restructure by Fifty Five and Five.

The announcement:

Live Tiles has achieved the number one ranking on the Top 50 Microsoft Partners list for content marketing by UK-based digital agency Fifty Five and Five.

The ASX-listed workplace software company came in ahead of brands including Hewlett Packard Enterprise and Comcast AI-security subsidiary Bluvector.

Fellow Melbourne-based software company Nintex came in sixth. Nintex co-founder Brian Cook also co-founded Hyperfish, which was acquired by Live Tiles in June 2019.

Live Tiles scored a perfect 100 for its content, while also ranking strongly for SEO and engagement.

The milestone comes after Live Tiles underwent a significant restructure of its brand architecture earlier this year to simplify its product and service offering to provide greater clarity to customers. The company continued this work during COVID-19 when there was a strong temptation to put it on ice.

A representative from Fifty Five and Five said, “When it comes to B2B technology brand awareness Live Tiles is playing at the top of the game. Their strategy revolves around the business benefits of their solutions, drawing leads and customers in with a quality website that combines beautiful design with smart writing. They take visitors and leads alike on an engaging journey with clever lines and clear calls to action.”

Live Tiles chief marketing officer Nick Rameka said, “It’s very pleasing to achieve the number one ranking with Fifty Five and Five after a lot of hard work. A major upgrade to our website combined with significant investments in content marketing and SEO over the last 12-18 months has changed the way we start and maintain a conversation with customers.

“I’d also like to point out we commenced a brand restructure in 2019 that we could’ve easily parked when COVID-19 hit. But we decided to press on because we knew simplifying our brand architecture would pay dividends throughout the pandemic. Today’s ranking is a validation of that decision.”

Source: Live Tiles media release

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