Livewire partners with the NBL on NBA 2K League expansion team
Livewire, the Australian-founded gaming marketing and gametech company that develops integrated gaming marketing solutions for advertisers, has partnered with Australia’s National Basketball League (NBL) on its landmark deal with the NBA 2K League to launch expansion team NBL Oz Gaming.
The NBA 2K League is a professional esports league that features the best NBA 2K players in the world. The league consists of 25 teams, with 22 teams affiliated with NBA teams, plus three international teams. NBL Oz Gaming will be the first Australian team. Last month, the NBA 2K League Finals attracted a unique audience of 1.1 million.
Livewire will work alongside the NBL to build the NBL Oz Gaming team’s presence in the Australian market with a comprehensive gaming marketing strategy, incorporating talent identification, joint marketing efforts and grassroots events.
Opportunities for advertisers will include virtual in-game court signage, physical uniform branding, branded content series, and post game highlights on NBL Oz Gaming’s social media platforms.
NBA 2K22 was in the Top 3 best-selling console games in Australia (#3) in 2021.
NBL Commissioner Jeremy Loeliger said that partnering with Livewire will ensure they could leverage this highly engaged market.
“Partnering with gaming marketing expert, Livewire will ensure we can activate a fully integrated gaming marketing strategy to reach the highly engaged sports and gaming audience in Australia and beyond. We have provided a platform for corporate Australia to engage in esports and Livewire will help us reach the businesses we need to.
“We have been intrigued by the esports sector now for some time, largely because there is a significant crossover between gaming fans and basketball fans – more so than any other sport. The global popularity of NBA 2K and the NBA 2K League continue to grow every year, and neither is showing any signs of slowing down. Our hopes and expectations are that NBL Oz Gaming will introduce the NBL to a legion of new fans around the world.”
Livewire co-founders and co-CEOs, Brad Manuel and Indy Khabra said that this was an opportunity to drive maximum engagement amongst the 1.68 billion gamers across the APAC region, particularly amongst the avid NBA fanbase.
“The opportunity to work together with the NBL on a comprehensive marketing outreach for this first-of-its kind team is hugely exciting, particularly amongst the gaming and sports community in Australia.
“Gamers will suddenly have new opportunities to connect and engage with the NBL and the wider NBA 2K League ecosystem, particularly with this being the first time an Australian professional league has joined a global esports league on a permanent basis.”
Livewire has exclusive partnerships across ANZ and APAC for in-game advertising media, equating to over 55 billion impressions across the Livewire Ad Marketplace.
This includes Activision Blizzard Media (Candy Crush), AudioMob, the Top 200 games and experiences within Roblox and exclusive APAC programmatic AAA advertising within Xbox and PlayStation games.
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GameTech
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Livewire
Marketing
National Basketball League
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NBA 2K League
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NBL Oz Gaming
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