Livewire has promoted Adam Fischer to head of ANZ from his previous commercial director role, seven months after he joined the business from Val Morgan Digital.
The promotion comes after Livewire secured a partnership with Uber Eats last month to help the latter authentically engage the gaming ecosystem.
Adam Fischer
Fischer said: “I am thrilled to take on the new role of head of Australia & New Zealand as Livewire continues our explosive growth with new people, products, exclusivities and markets. It really has been a career highlight to help build such a unique business; working alongside an incredible team with some of the best minds in the industry, to help our clients solve real business problems, by authentically navigating the gaming ecosystem.”
Co-founder and CEO of Livewire, Indy Khabra, recalled: “Fish was the first staff member we hired within ANZ and has continually created opportunities for Livewire in market, while working with the new markets globally to share Livewire’s approach in ANZ and has a strong focus on building the culture we want at Livewire.”
Brad Manuel, co-founder and CEO, added: “Fish’s ability to work with our exclusive partners, strengthen current relationships, build new opportunities and personal and honest approach to gaming marketing is what Livewire prides itself on, we look forward to continuing to build ANZ together.”
The pair also joined Mumbrellacast earlier this month to discuss Livewire’s expansion and how to authentically deliver a brand’s voice in a gaming environment. Listen to the episode below.
- Interview with Brad Manuel and Indy Khabra (16:48)