A number of high profile Australian women have lent their voices to a powerful new campaign from World Vision that highlights the shocking surge in child marriage and violence against some of the world’s most vulnerable girls.
The 1,000 Voices for 1,000 Girls campaign features Melbourne Cup-winning jockey Michelle Payne, Australian Diamonds champion Sunday Aryang, netball legend (and I’m A Celeb winner) Liz Ellis, TV journalist Melissa Doyle, and actor Pallavi Sharda.
The campaign was created by World Vision’s in-house creative and communications teams, with an all-female lead crew, and production and PR partner TBWA/Eleven.
“Child marriage more than doubled during the COVID-19 pandemic and is expected to increase further as a result of the cost-of-living crisis,” explained World Vision CMO Louise Cummins.
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“When a young girl’s dignity, hope and innocence are taken from her, and all she has left is her story – it’s our job not just to tell her story but change it. We are so grateful to our female collective who, so passionately and powerfully, loaned their voices in support.”
Sunday Aryang fled the Ethopian civil war with her parents, and this year became the youngest member of the Australian Diamonds netball team.
“The reason behind us moving to Australia was because a lot of the gender-based situations that are happening in Ethiopia,” she explains.
“My dad wanted us to get an education, which is something I know a lot of young girls simply don’t get in Africa. Everyone deserves an education, safety and a voice – together, we have to keep advocating for that.”
The campaign will be supported through social, digital, OOH, ambassadors and PR.
