Liz Green to head MCM marketing

liz green mcmFormer ABC publicist Liz Green is the new marketing and PR director of MCM Entertainment Group.

The new role will work across MCM Media, which produces entertainment properties including Take 40 Australia and TV show Live At The Chapel; video platform Movideo and digital agency Igloo.

Green spent nearly ten years with the ABC, most recently as digital communications marketing manager for ABC TV.

She joins the company after a period of turmoil which saw the chairman spilled after just months at the helm. The main point of contention was whether to continue investing in the promising but loss-making Movideo, or to focus on the profitable MCM Media. Founder Tony McGinn won his battle to continue the video push.

Late last week, the company updated the ASX that revenues for the final six months of 2011 were much improved compared to the same period in 2010.

Green’s initial focus will be on MCM Media and its stable of entertainment brands.

CEO Simon Joyce said: “Liz brings with her extensive experience in marketing and PR within the media industry, with a focus on strategic planning. Her expertise will be vital to the Group as we continue to strengthen our unique offering across content, technology and design.

Green will be based in Melbourne.


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