PHD wins $60m ANZ account

Strong rumours have reached Mumbrella that media agency PHD has won the account for banking giant ANZ after a head-to-head pitch against incumbent Mitchells.

Update: ANZ has confirmed the news, and issued the following statement:

ANZ today confirmed it has appointed PHD as its new global media agency responsible for media strategy and buying across all geographies and segments.

The account sees an Australian media spend of around $60m. If confirmed, it is the biggest win for PHD since the Omnicom-owned agency rebadged from Total Media just over three years ago. It would grow the agency’s annual billings to well over $300m.

ANZ was understood to be running the pitch in keeping with its ambitions to grow globally. Last year ANZ pitched its global creative account in a process led by the brand’s group managing director of strategy, M&A, marketing and innovation, Joyce Phillips, handing advertising duties to Whybins.


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