Local creators with 50m subscribers join Jellysmack as platform launches in Australia

US-based Jellysmack has brought ten local social media creators onto its books as the firm launches in Australia under the leadership of former Google and Taboola manager Ezechiel Ritchie.

The tech start-up, which uses AI technology and first-party data to help creators grow their audiences across social platforms, will now build a team across Australia and New Zealand after identifying the region as a “key growth market”.

Its first ten local creators have a combined number of subscribers of almost 50 million.

Once on its platform, Jellysmack edits, optimises and distributes videos onto Facebook, Instagram, Snapchat, TikTok, and YouTube on behalf of the creator.

The LA company has more than 350 global social media “stars” on its creator program and claims 10 billion global monthly video views.

Ritchie, who joins from Taboola which he helped establish in Australia in 2017, brings experience in brand partnerships, advertising and digital content, according to APAC general manager Laurent Hulin.

“I am thrilled to announce that we now have a dedicated, experienced local team to serve and support our current and future creator partners in Australia and New Zealand,” Hulin said.

Among the local creators joining Jellysmack are HowToBasic which boasts 16.7 million YouTube subscribers, gaming creator JoshDub with nine million and How Ridiculous, which features experiments and challenges of “three Aussie blokes”, with 6.5 million YouTube followers.

Jellysmack announced its international expansion strategy in May after the company secured funding from tech venture capital company, SoftBank.

The other local creators are Jazza (5.7 million YouTube subscribers), Mully (5.4 million YouTube subscribers), Self Sufficient Me (1.4 million YouTube subscribers),  Tannar (1.2 million subscribers), Vincenzo’s Plate (710,000 subscribers), Cupcake Savvy Kitchen (636,000 subscribers) and SAMMIT (470,000 subscribers).


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.