Local creators with 50m subscribers join Jellysmack as platform launches in Australia

US-based Jellysmack has brought ten local social media creators onto its books as the firm launches in Australia under the leadership of former Google and Taboola manager Ezechiel Ritchie.

The tech start-up, which uses AI technology and first-party data to help creators grow their audiences across social platforms, will now build a team across Australia and New Zealand after identifying the region as a “key growth market”.

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