Local owners of Swisse and Noisy Beast part ways

April 24, 2021 12:30

Less than three years after it announced that it had been wholly acquired by Swisse Wellness, integrated agency Noisy Beast has completed a management buyout from the H&H Group (owners of Swisse and Biostime in Australia) to become fully independent.

Prior to the Swisse Wellness buyout, Noisy Beast had developed the ambassador and media alignment strategy that was then used to launch the brand in Europe, Asia and the US.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.