Local owners of Swisse and Noisy Beast part ways

Less than three years after it announced that it had been wholly acquired by Swisse Wellness, integrated agency Noisy Beast has completed a management buyout from the H&H Group (owners of Swisse and Biostime in Australia) to become fully independent.

Prior to the Swisse Wellness buyout, Noisy Beast had developed the ambassador and media alignment strategy that was then used to launch the brand in Europe, Asia and the US.

Noisy Beast managing director, David Brown, said it was time for both the group and agency to move in different directions.

“We reviewed the strategic alignment of the businesses in collaboration with H&H Management and recognised that the shifts in the media landscape and the needs of the group have been significant over the past 12 months, to the point it no longer made sense to stay as one.

“In our time working with Swisse and H&H Group their brands have experienced strong global growth and we are proud to have played an important role in that. But as a consumer-led product company the group owning and operating a creative agency isn’t core to its business nor part of the long-term vision, and that gave us a tremendous opportunity to join the independent agencies in Australia that are experiencing so much growth.”

Fellow directors, Ben Lynch, group media director and Murray Bransgrove, executive creative director, will join Brown in the agency’s a new journey with a client list of 20,  with a purchasing power of approximately “$50 million in media”.

Prior to the Swisse buyout, Noisy Beast was recognised as one of the fastest growing advertising agencies in Australia, and reported a team of more than 50 staff across offices in Melbourne, Sydney, Guangzhou and London. Its current client list includes Swisse, Biostime, Canstar, Xero, Suzuki Australia, King Living, Drummond Golf, MCRI, Monash Health Foundation, Orchestra Victoria.

“Whilst I am reflective over the changes and moving on, I am excited by the future and we take with us global experiences and relationships built in recent years,” added Brown.

An H&H spokesperson told Mumbrella that the business will still work with Noisy Beast on marketing projects.

“Our position with Noisy Beast means that H&H brands will continue to have the ability to partner with both Noisy Beast and other specialist agencies to service our various needs, depending on the circumstance,” they said.


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