Lonely Planet launches new video ad campaign

Lonely Planet has started a month long “Lonely Planet’s Travel Month 2014” retail and consumer campaign targeting Australian and New Zealand audiences.

The promotional artwork for Travel Month 2014 showcases souvenirs and mementos collected by Lonely Planet staff members during holidays in Italy, Japan and the USA.

Lonely Planet launches campaign featuring souvenirs collected by staff on their travels.

“Lonely Planet’s Travel Month 2014 is all about celebrating the guidebook, from inspiring travellers to plan their next trip, to having amazing experiences and making smart choices while on the road,” said Chris Zeiher, Lonely Planet’s Asia-Pacific sales & marketing director.