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Lonely Planet launches new video ad campaign

Lonely Planet has started a month long “Lonely Planet’s Travel Month 2014” retail and consumer campaign targeting Australian and New Zealand audiences.

The promotional artwork for Travel Month 2014 showcases souvenirs and mementos collected by Lonely Planet staff members during holidays in Italy, Japan and the USA.

Lonely Planet launches campaign featuring souvenirs collected by staff on their travels.

Lonely Planet launches campaign featuring souvenirs collected by staff on their travels.

Lonely Planet’s Travel Month 2014 is all about celebrating the guidebook, from inspiring travellers to plan their next trip, to having amazing experiences and making smart choices while on the road,” said Chris Zeiher, Lonely Planet’s Asia-Pacific sales & marketing director.

“With Australians travelling overseas in record numbers, we want to remind people how the simple guidebook can shape, inform and enhance your travel experience.”

As part of the campaign, consumers in Australia and New Zealand who purchase a specially-stickered Lonely Planet book from a participating retailer during the month of June have the chance to win more than $20,000 in travel prizes.

A behind-the-scenes video on the making of the artwork can be viewed below.

 

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