Longings into belongings in latest Freedom Furniture ad
Freedom Furniture has unveiled a TV and press campaign created by M&C Saatchi featuring a woman so overcome with her longing for the brand she’s left with her nose pressed against the glass of the store.
Credits:
CLIENT Simon Sproule Head of Marketing; Ingrid Barham Communications Manager
AGENCY Graham Johnson (Creative Director/Art Director); Oliver Devaris (Creative Director/Copywriter); Dan Bolton (Art Director); Barney Packham (Copywriter); Tom McFarlane (Executive Creative Director); Steve Farkas (Digital Art Director); Deb Rothschild (Digital Copywriter); Olivia Hall (Group Account Director); Grace Reith (Snr Account Manager); Andrew Cohen (Account Manager); Mark Vadgama (Planner); Rod James (Producer TV); Adrian Jung (Producer Print); Chris Tantchev (Producer Digital); Dave Zandberg (Editor)
POST PRODUCTION FSM
DIRECTOR & PHOTOGRAPHER Bruce Allan
PRODUCTION CO PRODUCER Elizabeth Coleman @ Photography Arc
SOUND Nylon
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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While the sound design isn’t particularly well synced, its a subtly clever means of turning “listeners” into “watchers”. Like many audiences of my generation, multi-tasking while the TV is on makes it harder for advertisers to grab attention. I’ll watch a program, cooking or working on a laptop during the ad breaks. A sound like this would entice me to look up.
Now I’ve gotta figure out a way to put fart noises into our next production.
I’m a sucker for the simple elegance of a well blocked, single, static shot TVC. This and the “…may not be a tomorrow” Freedom ads have a consistent aesthetic that should encourage brand association.
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