Longings into belongings in latest Freedom Furniture ad

Freedom Furniture has unveiled a TV and press campaign created by M&C Saatchi featuring a woman so overcome with her longing for the brand she’s left with her nose pressed against the glass of the store.  

Credits:

CLIENT Simon Sproule Head of Marketing; Ingrid Barham Communications Manager

AGENCY Graham Johnson (Creative Director/Art Director); Oliver Devaris (Creative Director/Copywriter); Dan Bolton (Art Director); Barney Packham (Copywriter); Tom McFarlane (Executive Creative Director);  Steve Farkas (Digital Art Director); Deb Rothschild (Digital Copywriter); Olivia Hall (Group Account Director); Grace Reith (Snr Account Manager); Andrew Cohen (Account Manager); Mark Vadgama (Planner); Rod James (Producer TV); Adrian Jung (Producer Print); Chris Tantchev (Producer Digital); Dave Zandberg (Editor)

POST PRODUCTION FSM

DIRECTOR & PHOTOGRAPHER Bruce Allan

PRODUCTION CO PRODUCER Elizabeth Coleman @ Photography Arc

SOUND Nylon

Tim Burrowes

Tim Burrowes is the founder and content director of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK.

topics ad, Freedom Furniture, M&C Saatchi, TVC, Video

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Comments: 1 Add Comment

re: turn on 3 Jun 09

While the sound design isn’t particularly well synced, its a subtly clever means of turning “listeners” into “watchers”. Like many audiences of my generation, multi-tasking while the TV is on makes it harder for advertisers to grab attention. I’ll watch a program, cooking or working on a laptop during the ad breaks. A sound like this would entice me to look up.

Now I’ve gotta figure out a way to put fart noises into our next production.

I’m a sucker for the simple elegance of a well blocked, single, static shot TVC. This and the “…may not be a tomorrow” Freedom ads have a consistent aesthetic that should encourage brand association.

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