Monster action from Optus
Monster value is the theme behind M&C Saatchi’s latest work for Optus.
The campaign – designed to showcase the telco’s new ‘yes’ Mobile Cap plans is created in the style of a Frankenstein movie.
The media plan includes radio, regional TVC, online banners and a focus on outdoor with one of the largest scale mobile billboard campaigns Australia has seen, with eight mobile sites placed strategically throughout Sydney and then moving down to Melbourne.
Credits:
CLIENT Nicholas Martens Marketing Manager – Optus Consumer
AGENCY Ben Welsh (Creative Director); Alex Booker (Art Director); Josh Bryer (Copywriter); Nick Russo (Group Account Director); Samantha McLeod (Account Director) Courtney Reynolds (Account Manager); Jacquie Ford (Snr Digital Producer); Colin Jowell
AGENCY PRODUCER Loren August
PRODUCTION CO Likeminded
Linkedin
You know, when I first saw Optus and Monster in a sentence, I thought you might be talking about their coverage and network reliability 🙂
(for the record, I’m am an owner of an Optus iBrick)
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