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Lord of the Fries replicates Kanye West and Kendrick Lamar album covers in new campaign

Vegetarian fast food burger chain Lord of the Fries has launched an out-of-home campaign featuring posters replicating album covers of American rappers Kanye West and Kendrick Lamar.

Creative agency Milkman has created a series of art posters changing the album names to ‘DAMN good fries’ and ‘The Life of Potato’.

 

Kendrick Lamar’s latest album cover features the word ‘DAMN’ on the cover while Kanye West’s album is titled ‘The Life of Pablo’.

Kendrick Lamar’s album cover

Kanye West’s album cover

The Lord of the Fries posters will be displayed throughout the streets of Melbourne, Sydney, Perth and Adelaide.

Milkman has also worked with brands including Deliveroo, Social Town, Geelong Cats, nib, Mt Buller and Task Force.

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