L’Oréal Paris appoints local content and creative agency

L’Oréal Paris has appointed Cyclone Creative as its content production agency of record in Australia and New Zealand, following an extensive tender process. The agency’s first piece of work for the beauty brand has launched this week, featuring Matilda star Mary Fowler.

Fowler has signed on as L’Oréal Paris’ first ever Australian female athlete brand ambassador, as part of the brand’s efforts in its women’s empowerment initiatives and campaigns across the ANZ market.

“Confidence  to me is about believing in yourself. It’s not thinking that you have to be perfect, but it’s accepting that there’s beauty in just being you,” she said. “That’s what makes me me, and I’m just gonna show up that way.”