L’Oréal puts gold fish in a tank with shampoo bottle to push green credentials

L’Oréal Australia has placed some gold fish in a tank containing a bottle of Garnier Fructis Pure Shine to push the shampoo brand’s eco friendly properties.

The cylindrical fish tanks will be placed in eight key centres during September and October in Queensland, Sydney and Victoria, including Chadstone Shopping Centre, Castle Towers and Robina Town Centre.

According to L’Oréal, Garnier Fructis Pure Shine’s formula is 92 to 94 per cent biodegradable.


  • Client: L’Oréal Australia
  • Creative Agency: Publicis Mojo
  • Media Agency: UM
  • Production & Activation: Ooh! Media

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