L’Oréal puts gold fish in a tank with shampoo bottle to push green credentials
L’Oréal Australia has placed some gold fish in a tank containing a bottle of Garnier Fructis Pure Shine to push the shampoo brand’s eco friendly properties.
The cylindrical fish tanks will be placed in eight key centres during September and October in Queensland, Sydney and Victoria, including Chadstone Shopping Centre, Castle Towers and Robina Town Centre.
According to L’Oréal, Garnier Fructis Pure Shine’s formula is 92 to 94 per cent biodegradable.
Credits:
- Client: L’Oréal Australia
- Creative Agency: Publicis Mojo
- Media Agency: UM
- Production & Activation: Ooh! Media
Seriously? How are they going to blow dry the fish afterwards?
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Probably using a hairdryer Simon.
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So in order to prove their eco-credentials, L’Oreal is putting living creatures in a perspex tube to swim around with their shampoo bottle. Ummm…..
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I don’t get it – should I be putting this in my fish tank?
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This appears to have the whiff of shonkiness.
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shouldn’t they be getting the fish to swin inside a large shampoo bottle??
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The real question is can they feed the shampoo to a baby?
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92-94 % biodegradable.
So my fish would then only have a 6-8% chance of dying if I filled their tank with Shampoo.
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so are they trying to say the bottle itself is biodegradable or the shampoo itself? If the bottle is biodegradable then it has to be disposed of properly and can’t be recycled which they should educate people about. And if they are talking about the shampoo then what about the other 6-8% of product is in there that can harm our animals. I wonder what the ACCC will think?
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I find most brand activations lame attempts to grab consumers attention and this one has so many mixed messages that it is almost painful. And don’t youjust love it how the agencies that do them paint brand activations as some king of science.
Hello! Shampoo bottle in a fish tank whilst the bimbo (or himbo) give out free samples. Wow! Yawn! It’s no different from the medicine show men giving out samples of the elixer of life off the back of a covered wagon in the 1850’s. Just as believable too! And it took 3 agencies to make it happen and report back to the client how many “consumer engagements” they achieved. Bloody genius groundbreaking marketing that not about to get anyone into a lather!
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L’Oréal is owned by Nestlé. Sorry, I don’t believe they have any green credentials.
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Media Agency: UM
UMMMMMM alright! wtf.
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