Fashion Industry Broadcast lands global publishing deal with Fashion Targets Breast Cancer
Australian publishing house Fashion Industry Broadcast has secured a global deal to publish a series of books, ebooks and iPhone apps for Fashion Targets Breast Cancer, a campaign by the National Breast Cancer Foundation.
The deal will see 25 different titles released in Australia and 30 other countries. The titles include History of the Sex Symbol, Golden Boys, Sirens, Sex Bombs and Sex Kittens.
Content from the books is to be turned into TV documentary series, also produced by Fashion Industry Broadcast. The first TV documentary will be on the History of the Sex Symbol.
In August, National Breast Cancer Foundation released the 2011 Fashion Targets Breast Cancer campaign through BMF.
Earlier that month, the charity appointed PPR to handle its public relations.
