Lorna Jane to launch Active Living magazine in conjunction with Bauer Media
Lorna Jane is to launch Active Living magazine in conjunction with Bauer Media.
The announcement:
In a company first, leading active-wear brand Lorna Jane is set to launch Active Living, an inspirational lifestyle magazine in conjunction with Bauer Media.
With the launch set for August 21, the 52 page, six weekly magazine will be available through Lorna Jane stores nationwide and will include a selection of topical interviews, recipes and Lorna Jane Clarkson’s personal active-living advice.
The magazine, produced by Bauer Custom Media, gives readers exclusive access to Clarkson’s three pillared practice of MOVE, NOURISH, BELIEVE; the foundations to her renowned active living philosophy. Active Living magazine teaches readers to take an active approach to life while also showcasing upcoming Lorna Jane collections as they launch in store.
Lorna Jane Clarkson, Co-Founder and Creative Director of Lorna Jane active-wear is delighted to launch her latest venture saying: “Lorna Jane is so much more than a clothing brand. We are about encouraging women to live their best life through active living and this new magazine truly demonstrates that.
“Unlike other active-wear brands, our customers’ experience begins as they leave the store, as this is when they start embracing active living and realise how absolutely amazing they can feel.
“We’re once again leading the way by launching Active Living which follows the incredibly positive response to our MOVE, NOURISH, BELIEVE blog. This magazine is an exciting extension of that and I can’t wait to launch it,” she said.
On the new partnership, Executive General Manager, Bauer Custom Media, Asia Pacific, Niall Murphy said, “We are delighted to be partnering with Lorna Jane in their custom content strategy. They are a progressive and dynamic brand on a steep growth trajectory and we look forward to working with them on this journey.”
The inaugural issue of Active Living will have an initial print run of 75,000 and will be priced at $2.00 when it hits Lorna Jane stores nationwide from August 21.
Source: Lorna Jane
