Louder launches Screen6 technology in Australia

Digital marketing agency Louder is launching Screen6 technology which it claims will allow brands to improve their conversion rates across devices.

The announcement:

Advertisers can significantly cut their digital media spend and improve conversion rates by more effectively targeting customers across their devices at scale with innovative new technology being launched exclusively in Australia by media and marketing technology consultancy Louder.

Screen6 enables advertisers to efficiently engage with consumers regardless of their location or their device of choice, improving the segmentation, targeting and reporting of users rather than the devices they use, whilst retaining the advertiser’s ownership and control of their first party data.