Love Island Australia delivers 357,000 for second episode
Nine’s reality dating competition Love Island Australia has brought in 357,000 metro viewers for its second episode, dropping from 494,000 for its premiere on Monday night.
The show is in its second season but first on the broadcaster’s primary channel after airing on 9Go for its first season and proving to be a hit for Nine on broadcast video-on-demand (BVOD). By midday today, the viewership of the second episode had risen to a total of 524,000 with combined metro, regional, and streaming viewers.
10 singles have been dispatched to Love Island for a second season
Get ready for the spin doctors at Nine to start pitching growth and total minutes viewed in catch up… the main channel audience are rejecting it (even with a strong lead in from The Block).
This whole article reads as a tale of woe for TV. Sad, sad times when not a single show had more than 1m metro viewers.
The 524,000 for BVOD up to midday – is that ‘viewing’ for any duration?
What if you bail out? Or wrongly swipe on it in FB.
The TV number is the average for any minute.
Not sure this is a fair comparison. Can anyone provide some more information?
@Warnie
I was thinking exactly the same thing. The numbers are continuing to look more and more depressing. 1 million metro viewers used to be the benchmark…