Nine’s Love Island premieres to 494,000 for second season

The second season of Nine’s Love Island Australia has landed to 494,000 metro viewers, a significant jump from season one’s 155,000. This year’s season, however, will run on Nine’s primary channel. In 2018, the reality show aired on multi-channel 9Go.

At its 2018 upfronts, Nine announced Love Island would be moving onto its primary channel for season two, with Lizzie Young declaring it the “next break out success”.

The show aired on Monday night after The Block which brought in 979,000 metro viewers, making it the most-watched program of the night, at approximately 8:45pm. Love Island went up against Ten’s Have You Been Paying Attention? which won the slot with 823,000, Seven’s The Rookie (302,000) and ABC’s Four Corners (542,000).

Love Island also brought in a further 35,000 viewers in live streaming and 48,000 in video on demand. When combined with regional figures, the total audience for the episode was 722,000 viewers.

For the first time since it aired, the reveal on Ten’s The Masked Singer fell below 1m metro viewers, instead bringing in 880,000 for the final moments of the episode. 700,000 tuned in for the rest of the episode. The show premiered to 1.162m metro viewers and has stayed consistently high for its reveals, one of which happens every episode. The lowest to date brought in 1.004m metro viewers.

The final episode of Seven’s The Real Dirty Dancing drew 528,000 metro viewers for the final performance of the episode, while 493,000 tuned in for the earlier segments of the episode. The network’s most-watched program for the evening was Seven News with 958,000 metro viewers while Home and Away took the title for most-watched entertainment program with 638,000.

The Real Dirty Dancing sees eight celebrities recreate scenes from the iconic Dirty Dancing film

Nine and Ten duked it out in the key advertising demographics of 16-39, 18-49 and 25-54. Have You Been Paying Attention? took the top spot in the younger two, while The Block landed the top spot with 25-54s. The Masked Singer also slipped into the top three, sitting in second position with the 16-39s and third in both the latter demos. Overall, Nine edged Ten out and took the title of top channel with metro audiences 25-54, holding a 26.6% audience share, as well as a winning 28.4% share with audiences 16-39.

It was easily Nine’s night overall, holding a 22.6% audience share as a channel and 29.3% as a network, but things were close between Seven and Ten. Seven only just edged ahead in the primary channel share – 16.4% to Ten’s 16.0% – but secured a stronger lead in the network shares – 25.5% to Ten’s 21.1%. ABC held 13.3% as a channel and 16.5% as a network, and Seven had the most-watched multi-channel with 7Mate (3.9%).


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.