Lowe303 wins Hoyts business
Cinema chain Hoyts has appointed Lowe303 handle several initiatives.
The announcement:
After a competitive pitch against 5 other agencies 303Lowe has been selected to work on the Hoyts and Oovie brands for a number of key initiatives.
“We are delighted to be working with Hoyts at such an exciting time in its development and for the movie entertainment business as a whole. Hoyts is a showcase entertainment brand with a very bright future for years to come” said Jon Mckie, Chief Strategy Officer at 303Lowe Sydney.
“We selected 303Lowe to assist us as they demonstrated a thorough understanding of the Hoyts brand portfolio, and future ‘go to market’requirements”, said Karli Smith, Marketing Director of Oovie.
“This is another significant win for the agency and further adds to our momentum and growth,” said Mckie.
Source: Lowe303 press release
