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Lucie Wombwell takes head of investment role at Blue 449

Blue 449 has appointed Lucie Wombwell as the Publicis-owned agency’s head of investment, replacing Daniel Cutrone who left the agency in January.

Wombwell joins Blue 449 from Wavemaker, where she worked as Sydney trading director. She joined the Sydney branch of the agency in 2013 as MEC’s director of investment and activation.

Wombwell will lead a team of 17 and managing clients including 20th Century Fox, TAL Insurance, AustralianSuper, NRMA, HCF and Menulog.

Duncan Parfitt, managing director of Blue 449, said: “We have taken our time to find the perfect combination of cultural fit and technical excellence for the growing investment team and we’re proud to welcome Lucie to Blue 449.

“She has a proven track record in delivering excellent trading outcomes for clients and this, combined with strong leadership capabilities, makes her a perfect choice to lead the investment team of the future, and help us create work that works.”

Wombwell added: “Blue 449’s open source approach means it is perfectly placed to not only tackle the challenges created by such a rapidly changing media landscape, but more importantly to acknowledge and embrace the opportunities that this changing environment presents for clients and their businesses.

“I’m delighted to have the opportunity to add my experience to the team and look forward to being part of such a progressive and forward-thinking agency”.

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