Luminary becomes Cancer Council Australia’s digital agency

Cancer Council Australia has appointed Luminary as its digital agency, following a competitive pitch process.

Luminary will undertake the redevelopment of the Cancer Council’s national website, which is set to launch in mid 2020.

Cancer Council Australia has appointed Luminary to redevelop its website

The website redevelopment will see the site migrated to a Kentico Kontent platform, laying the foundation for the migration and consolidation of various Cancer Council microsites.

Cancer Council Australia CEO, Professor Sanchia Aranda, said Luminary was chosen for its technical capabilities in content management systems and complex integrations.

“We realised we needed a modern approach to content management – something that would reduce duplication, improve efficiency and allow us to distribute our content across a range of channels and devices when required. So we chose Kentico Kontent to achieve that,” Aranda said.

“Leveraging our internal expertise and skills to maximise cost effectiveness was also an important factor for this project. With its deep expertise in Kentico – and especially Kentico Kontent – as well as a willingness to work with us and not for us, Luminary was a natural choice of technical and strategic partner.”

Luminary CTO, Andy Thompson, said: “We are very excited to work with Cancer Council Australia and its highly qualified digital team. Cancer Council Australia’s internal team will be very actively involved in directing the project, with support from Luminary in the more technical aspects of the implementation. This is a true client-agency partnership and aligns well with our recent move towards a more agile-focused delivery model.”

Luminary managing director, Adam Griffith, added: “While the majority of the project build will be done in-house by Cancer Council Australia’s team, Luminary will provide support with more specialised services that are not necessarily worth Cancer Council Australia insourcing.”


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