Lumo Digital Outdoor inks deal with insights firm to shed light on marketing campaigns

Advertisers of Lumo Digital Outdoor – which launched in Australia in June – will be able to study the success of their marketing campaigns under a partnership with New Zealand insights firm Tracksuit.

Lumo chief executive and co-founder Phil Clemas said the partnership  will create a new value add for clients by throwing a spotlight on their advertising.

Phil Clemas LUMO CEO