Lumo Digital Outdoor promotes key senior staff

New Zealand-based Lumo Digital Outdoor has made two significant promotions across the ANZ business.

Effective immediately, Hamish Smith has been promoted to chief marketing officer and Jack Plowright to general manager programmatic digital out-of-home (DOOH).

Smith and Plowright

The two appointments come as the business also celebrates switching on its 30th digital billboard.

Commenting on the news, co-founder and CEO of Lumo Phil Clemas said: “Hamish and Jack are great talents who have had a real impact on our business over the last few years.

During their time they’ve helped us combat the challenges of 2020 and have been key to helping us accelerate in 2021.

“Both step into these new positions during an important time of growth for Lumo. Hitting our thirtieth screen, with ten more planned over the next four months, shows our plans to further solidify ourselves as Australasia’s premium DOOH provider. I’m confident both Hamish and Jack are the right people to help get us to that point.”

As GM programmatic DOOH, Plowright will be responsible for Lumo’s programmatic offering, working closely alongside its supply-side platform partners including Hivestack, Vistar Media,and Broadsign.

The new role addresses what Lumo says is unprecedented demand for programmatic digital out-of-home over the last six months.

Plowright has spent the past three years helping grow the company’s presence within the Auckland and Wellington markets as agency account director and said he sees a growing interest in programmatic across NZ and Australia.

“Kiwi’s like to set global benchmarks. I doubt that is going to be any different with how we build our programmatic DOOH ecosystem. It’s exciting to be a part of this conversation, and to continue Lumo’s involvement in supporting the progress and growth of the DOOH industry across Australia and New Zealand.”

In Smith’s new role he will be responsible for driving marketing strategy and activity across the Lumo Group which includes Lumo, Lumo Labs and the Pixel Awards.

Smith said: “Over the last 18 months despite the Covid-19 disruptions to Lumo and the OOH sector, we have maintained impressive momentum. We’ve continued the rapid expansion of our national network, added new staff, introduced a new audience measurement tool and rolled out Lumo Labs – the creative and production arm of our business. Our team has significant growth ambitions and I’m looking forward to stepping up as we take the business into the next chapter.”


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