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Luna Park promotes Hair Raiser drop tower in new ad from Ink Project

Luna Park has been promoting its Hair Raiser drop tower in a new ad from brand and design agency Ink Project.

The ad ends with the tagline “Some things just stay with you”.

It marks a first for Ink, with the client approaching the agency directly to create the commercial.

Ink Project brand strategist and managing director David Taylor said: “It feels like the result of Ink’s organic development in response to changes in the industry as a whole.”

Ink worked on the concept, script, design and post production with sister company Sheepish Lion handling the ad’s production.

It was directed by Ken Lambert, who founded both Ink and Sheepish Lion and works as Ink’s creative director.

The commercial has been running during Channel Seven’s My Kitchen Rules and is also running in cinemas.

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