Morning Update: Norway’s pro-gay Olympic ad; Sochi Beer fridge that only opens for Canadians
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Norway’s Pro-Gay Olympic Ad Is Cheesy and Absurd, but Also Kind of Incredible
“Thanks to the country’s anti-gay laws, the 2014 Winter Olympics in Russia have turned into a de facto platform for LGBT marketing. Earlier, we had the Canadian ad that said the two-man luge is “a little gay.” Now, we have this crazy spot from Norwegian sports apparel retailer XXL.”
Mumbrella Asia: Catholic Church urges ad watchdog to take condom ads off air in the Philippines
“The Catholic Church in the Philippines has called on the country’s advertising watchdog to stop commercials for condoms from airing on television.
The Church’s Episcopal Commission on Family and Life has asked the Ad Standard Council to curb condom ads, saying the commercials contribute to the “corruption of values and minds of the youth,” according to a story on ABS-CBN.”
The Guardian: Australian journalist Peter Greste’s Egyptian trial set for next week
“Australian journalist Peter Greste will face trial in Egypt next week, accused of having links to the blacklisted Muslim Brotherhood.
Greste and some of his al-Jazeera colleagues are among a group of journalists who have been referred to the country’s criminal court.”
Mashable: Molson’s Sochi Beer Fridge Only Opens for Canadians
“Who needs an Olympic medal when you’ve got free beer, eh?
Thanks to a “beer fridge,” the Canadian Olympic House in Sochi is where the party’s at. The alcohol vending machine, created by Molson Canadian, only opens by scanning a Canadian passport.”
“Head & Shoulders has launched a campaign ahead of Valentine’s Day featuring ladies who put off men because their hair has dandruff.
Concealed cameras filmed couples on a date, revealing the response from men who notice that their partner, played by an actress, has terrible dandruff that falls on to her clothes, the table and the food.”
AdWeek: ‘One Hour Agency’ Promises Quality Advertising Ideas in 60 Minutes
“Sweden’s One Hour Agency is the brainchild of interactive art directors Ben Langeveld and Ingmar Larsen, who, along with a half-dozen other creatives from the Hyper Island program, want just 60 minutes of your time. “You give us one hour. We generate quality ideas,” they say.”
The Guardian: Nude Indian election posters: Not your usual buttoned-up political stunt
“Is India’s would-be Prime Minister, Narendra Modi, taking election advice from the worst spin doctors ever? New images urging Indians to vote Modi might suggest so. In one, model Meghna Patel holds a white poster bearing the words “Vote for Narendra Modi” over her otherwise naked torso. In others, she poses nude – but for a few strategically placed petals, American Beauty style – clutching a photograph of Modi.”
AdWeek: Infographic: How Brands Became Selfie Obsessed
“If you still needed proof that selfies have taken over the Internet, here’s a telling infographic about how brands went into pic-snapping overload in the past year.
To help promote the upcoming deadline for entries (Feb. 18) in The Shorty Awards’ Best Facebook Campaign category, contest sponsor Unmetric decided to analyze how major businesses embraced the selfie in all its ego-stroking glory over the course of 2013. From Target and Samsung to Aflac and Beggin’ Strips, all manner of brands created selfies or hosted selfie-centric promotions, with the numbers climbing steadily throughout the year. “
AdAge: Mozilla To Sell Ads In Firefox Web Browser
“Mozilla will soon sell ads within its Firefox browser, the company announced Tuesday.
Wait, what? Mozilla made itself the villian of the online ad business early last year by announcing that the latest version of Firefox would block third-party ad technologies by default, a move theInteractive Advertising Bureau’s top lobbyist called “a nuclear strike” on the industry.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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