Luna Park’s biggest fan stars in summer campaign from Common Ventures
Sydney attraction Luna Park has left its biggest fan to sell the thrill of the amusement park in its new summer campaign from Common Ventures.
Nine-year-old Alexander was cemented as the ‘world’s biggest fan’ of Luna Park after it was discovered he had created a detailed presentation of Luna Park for his primary school, unprompted.
Common Venture was responsible for all stages of creative and production of the latest campaign, with direction by the agency’s creative director, James Crawley.
Utilising the park’s ‘Just for fun’ platform, the campaign opens in Alexander’s bedroom, where he enthusiastically describes the theme park before concluding “there’s nothing better than the real thing”. Transported to the theme park, the boy’s face lights up with joy.
Luna Park head of marketing, Michelle Rowling, said: “The essence of Luna Park is more than just rides and amusements, it’s the overall feeling evoked by being there, it’s no easy feat to capture this in an ad but luckily we had the incredible Alexander to do it for us with his energy and vigour harnessed expertly by the Common Ventures team.”
Common Ventures creative director, James Crawley, said: “Agencies don’t always relish the last minute job moments before Christmas – but this was a pleasure! Alexander is a born performer and a wonderful ambassador for one of the happiest places in Sydney.”
The campaign is airing in 30 and 15 second cuts across television, digital and social media channels.
Credits
Luna Park Sydney
Chief Executive Officer: John Hughes
Head of Marketing: Michelle Rowling
Head of Strategy and Experiences: Lucy Keeler
Creative agency and production house: Common Ventures
Creative Director/Director: James Crawley
Creative: Masha Rimsh
Creative: Thomas Barker
Account Lead: Alex Don
DOP: George Tyler
Colourist: Yanni Kronenberg
Sound: Rumble Studios
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