Lynx celebrates ‘effortless individuality’ with temporary social club

Lynx Australia is launching a temporary social club called Style Space in Darlinghurst with the aim of celebrating, enabling and expressing “effortless individuality amongst guys and girls of Sydney”.

Created in partnership with Mindshare, Vice and D’Marge, the social club will run for 12 nights throughout November and will see experts within different “passion points ranging from music, gin and design through to hair, scent and styling” be on hand to help Sydney guys find their own individual style.

Lynx director Jon McCarthy said: “Lynx has always understood what’s important to guys. We know that personal style is more and more important to Australian males. So when it opens in November the Lynx Style Space will be a celebration of style and grooming as a really interesting expression of who you are.”

The partnership between Lynx and Vice will include a content series titled ‘Coolest Guy Ever’ which asks musicians Jared Swiley from Black Lips, Monte Morgan and Harvey Miller from Client Liaison and Stella Mozgawa from Warpaint who their “coolest guy ever” is.