M.J. Bale sews contactless payment technology into ‘Power Suit’
M.J. Bale has created a suit with a built-in contactless payment chip and antenna in the sleeve allowing wearers to pay for anything “with the effortless swagger of a celebrity, tycoon or double agent”, in partnership with Heritage Bank and Visa.
https://www.youtube.com/watch?v=ZeKGTcDn55g
Created by Whybin\TBWA and ElevenPR, the M.J. Bale Power Suit’s contactless technology is linked to an online online Heritage Bank Prepaid account, allowing the wearer to check the balance and top up their suit on-the-go.
Dave Bowman, executive creative director Whybin\TBWA Group Sydney said: “Have you ever seen Bono, Obama or Bond pay for anything with a wallet? No. There’s a reason for that. The most powerful men in the world don’t need to carry a wallet. And now, thanks to Heritage Bank and Visa nor does anyone with an M.J.Bale power suit.”
The brand shot to fame in 2011 with its award-winning ‘Grazed on Greatness’ campaign which saw M.J Bale create suits for the Australian cricket team from sheep fed on turf from the Sydney Cricket Ground.
The prototype suit is made from 100 per cent superfine Australian Merino wool.
A number of the suits have been fitted for trial by VIP M.J. Bale customers and influencers and one suit will be sold in the brand’s Westfield Sydney store and another auctioned online by Heritage Bank, with all the proceeds to go the charity 4 ASD Kids, which supports children with autism spectrum disorders.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Brilliant. I love it.
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love a bit of scam just before Cannes
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Good dry-clean fun. I like it.
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