Macca’s and the Kid LAROI unite to launch the next big thing
McDonald’s Australia has launched a new chicken burger – and the campaign from DDB Sydney has the Kid LAROI predicting big things for the McCrispy Burger.
The work, titled ‘Next Big Thing,’ features the Kid LAROI taking the new burger through what a rise to superstardom would look like.
This includes the McCrispy taking selfie requests, signing book deals, launching collabs and making merch.
