Macca’s launches ‘Together & Lovin’ It’ platform in summer 2021 campaign
McDonald’s Australia has released its 2021 summer campaign via DDB Sydney.
The campaign sees the launch of McDonald’s Australia’s new creative platform: ‘Together & Lovin’ It’.
In the 60-second spot, various groups of people on car trips, from families to friends, are seen singing along to Bon Jovi’s ‘Livin’ On A Prayer’. The spot ends with each visiting a McDonald’s restaurant.
McDonald’s marketing director Tim Kenward said: “Macca’s is an iconic part of Aussie summer. In addition to bringing together the perfect combination of ingredients to make our iconic products, Macca’s is also known for bringing people together to create meaningful memories.
“After a year of constant change, ‘Together & lovin’ it’ is a timely reminder of the joy and happiness that comes with being together with friends, family and those we love.”
DDB Sydney executive creative director Matt Chandler commented: “This is the summer of being reunited, of roads packed with people off to see loved ones, or going on holidays. And a road trip just isn’t the same without a trip to Macca’s. This campaign is all about capturing the thrill of being together and lovin’ it. Because as a wise man once said, ‘We’ve got each other and that’s a lot.’”
The campaign is on TV, print, out-of-home (OOH), radio, digital, PR and social.
One of the print assets [click to enlarge]
The campaign caps off the 50th year of DDB and McDonald’s local partnership, with the brand launching a campaign celebrating its 50th anniversary in Australia back in July.
Credits:
Chief Marketing Officer: Chris Brown
Marketing Director: Tim Kenward
Senior Brand Manager: Liz Whitbread
Brand Manager: Chloe Brannagan
Creative, digital and PR agencies: DDB Group Sydney – DDB Sydney, Tribal Australia, and Mango Communications
Media agency: OMD
Production company: Scoundrel
Director: Tim Bullock
Producer: Morgan Benson-Taylor
Executive Producer: Adrian Shapiro
DOP: Shelley Farthing- Dawe
Production Designer: Miles Pitt
Post-Production: Adam Wills
Editor: Adam Wills
Colourist: Fergus Rotherham
Flame: Soren Dyne
Sound: Sonar
Executive Producer: Sophie Haydon
Sound Design: Timothy Bridge
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