Macca’s launches ‘Together & Lovin’ It’ platform in summer 2021 campaign

McDonald’s Australia has released its 2021 summer campaign via DDB Sydney.

The campaign sees the launch of McDonald’s Australia’s new creative platform: ‘Together & Lovin’ It’.

In the 60-second spot, various groups of people on car trips, from families to friends, are seen singing along to Bon Jovi’s ‘Livin’ On A Prayer’. The spot ends with each visiting a McDonald’s restaurant.

McDonald’s marketing director Tim Kenward said: “Macca’s is an iconic part of Aussie summer. In addition to bringing together the perfect combination of ingredients to make our iconic products, Macca’s is also known for bringing people together to create meaningful memories.

“After a year of constant change, ‘Together & lovin’ it’ is a timely reminder of the joy and happiness that comes with being together with friends, family and those we love.”

DDB Sydney executive creative director Matt Chandler commented: “This is the summer of being reunited, of roads packed with people off to see loved ones, or going on holidays. And a road trip just isn’t the same without a trip to Macca’s. This campaign is all about capturing the thrill of being together and lovin’ it. Because as a wise man once said, ‘We’ve got each other and that’s a lot.’”

The campaign is on TV, print, out-of-home (OOH), radio, digital, PR and social.

One of the print assets [click to enlarge]

The campaign caps off the 50th year of DDB and McDonald’s local partnership, with the brand launching a campaign celebrating its 50th anniversary in Australia back in July.


Chief Marketing Officer: Chris Brown

Marketing Director: Tim Kenward

Senior Brand Manager: Liz Whitbread

Brand Manager: Chloe Brannagan

Creative, digital and PR agencies: DDB Group Sydney – DDB Sydney, Tribal Australia, and Mango Communications

Media agency: OMD

Production company: Scoundrel

Director: Tim Bullock

Producer: Morgan Benson-Taylor

Executive Producer: Adrian Shapiro

DOP: Shelley Farthing- Dawe

Production Designer: Miles Pitt

Post-Production: Adam Wills

Editor: Adam Wills

Colourist: Fergus Rotherham

Flame: Soren Dyne

Sound: Sonar

Executive Producer: Sophie Haydon

Sound Design: Timothy Bridge


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