Maccas, Westpac and Olympic silver medalist complete Sports Marketing agenda

A world-class presentation from an Olympic water polo star on how brands and athletes can leverage full-scale moments for positive impact, and a deep-dive into TVC creative best practices and maximising the most value from broadcast sponsorships complete the Mumbrella Sports Marketing Summit 2024 session roster.

Close to half of Australia turned in to the Paris Olympic Games this year, meaning that a sizeable portion of the country witnessed the degree of athletic excellence Australia’s sporting representatives displayed in their respective events.

It was a significant moment for Australian sport, and summit attendees will have the opportunity to hear from a star who was a part of that moment. Silver medalist Tilly Kearns, a member of Australia’s women’s water polo team, the Aussie Stingers, will take to the stage at the Sports Marketing Summit.

Tilly Kearns

In her first public appearance since the Paris Olympics, Kearns’ session, ‘Olympian Tilly Kearns – Creating a Splash of Brand Insights and Scoring Big in Paris’ will provide delegates with insights on how athletes and brands can take full advantage of epic moments to create positive impact that resonates with people long after the moment has struck.

Moderated by Kerry Turner, NSW Office of Sport’s manager for participation and partnerships, sports marketers who want to hear first-hand how they can use powerful events to transform their brands into highly impactful movements.

Kerry Turner

Outside of the Olympics, the summit will also focus on the power of TV advertising via broadcast video on demand (BVOD) and broadcasting formats.

‘Maximising Broadcast Effectiveness in an Evolving Media Landscape’ will see McDonald’s director of marketing, Amanda Nakad, Westpac’s head of sponsorship, Pat Cunningham, and insights manager at sports communications and marketing company Gemba, Dan Easton, gather to discuss the three major ingredients of successful, profitable broadcast sponsorships, and how McDonald’s and Westpac successfully used them in recent campaigns.

The first half of the session will see Easton break down research and insights into creative TVC best practices, focusing on entertainment and sports sponsorships. At the same time, the insights manager’s colleague, Adam Hodge, Gemba’s head of strategy, will be moderating the talk.

(L-R): Amanda Nakad, Dan Easton, Pat Cunningham, Adam Hodge

Delegates wanting to delve deeper into the potential of broadcasting channels, and how they can use them to stay ahead of the curve in today’s media landscape, should not miss this session.

Mumbrella’s Sports Marketing Summit 2024 supports a powerhouse roster of sports marketing experts and athletes eager to share their insights and expertise with their peers.

(L-R): Florencia Aimo, Ben Knighton

Not only have Florencia Aimo, Mastercard’s vice president – area marketing, and Ben Knighton, head of global brand and consumer marketing at Visit Victoria, freshly joined the lineup for ‘Acing your Sports Partnerships: Lessons from the AO‘, but Liam Daly from SHOUT Collective is already confirmed to be discussing the influence today’s sports podcasters have on the sector and audiences.

Meanwhile, Victoria Berry, head of strategy at FutureBrands, and Josh Marton, general manager of public affairs and marketing at Golf Australia/PGA, are gearing up to unpack how golf – a sport that is stereotypically relegated to the domain of certain demographics – now appeals to broad audiences – and that’s just some of the sessions in the catalogue.

The Mumbrella Sports Marketing Summit 2024 will take place on September 19 at the Royal Randwick Ballroom (Australian Turf Club, Sydney).

Tickets are available now.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

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topics 2024 Paris Olympics adam hodge Amanda Nakad Dan Easton Florencia Aimo Gemba Kerry Turner Liam Daly Mastercard McDonald's Mumbrella Sports Marketing Summit NSW Office of Sports Pat Cunningham SHOUT Collective Sports Marketing Summit 2024 Tilly Kearns Westpac

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