Otter uses business building tools in new ad for Macquarie Bank
Macquarie Bank has launched a new television commercial to promote its business banking facilities with CGI animation developed by Auckland production company Toybox.
The 45 second ad created by ToyBox and creative agency String Theory, also in Auckland, shows an otter swimming on his back and using tools on his belly as a narrator explains that Macquarie Bank has the tools required to build a business as well as the expertise of how to use them. 
It ends with the tagline, ‘Macquarie, the business bank that builds business’.
The ad features the same soundtrack as Macquarie Bank’s ad for home mortgages released in February which shows a hermit crab on the beach move home, from one shell to another, and then into a sand castle.
String Theory has worked with Macquarie’s Banking and Financial Services (BFS) division for the last ten years and delivers all of BFS’s integrated advertising campaigns across television, digital and print.
